Documentary encyclobjects: 02 Concept and planning

Documentary encyclobjects: 02 Concept & Planning

Documentary encyclobjects is a project designed to disseminate how encyclobjects.com was made . In Chapter 02 Concept and Planning, we will discuss aspects of the concept, the idea, the software , and the lead. An explanation of what happened at the beginning, what ideas have been taken into account, what software was chosen to develop the project and an analysis of the potential customers that the digital magazine may have. The video can also be viewed on our Youtube channel. We hope you like it.

“The First Steps”

While it is true that the beginnings, especially in the face of the unknown, are the most difficult, the beginning of this project was slow. I say slow because when I faced almost 100% new concepts and unknown paths, I had to take short steps and with foresight to turn back.

It’s normal to prepare an idea and, some time later, realize that it breaks another idea, that it’s too expensive, that it’s too big or that we don’t know how to develop it. That’s why every precaution is good, preparing each idea in an “independent” container, prioritizing the containers and setting up a structured tree, is what I did. This will reduce the steps backwards and we will move forward faster and safer.

To incorporate an idea into a container we have to take into consideration 4 essential points: justification (Is it really necessary?), technical solution (how to carry it out?, what software do we need?), budgetary impact (what is the cost of this additional software?, can we afford it?) and implementation and development (how long does it take to implement?, will we be able to develop and scale it?).

For the same reason, To reject or remove an idea from the project, we must answer these questions in the negative, such as: Decline a live chat (we don’t need it), reject a dedicated server (it’s too big) or reject ideas because They are more of a dream and a chimera than A reasonable proposal.

The Idea

It all started at the Salone International del Mobile in Milan in 1995. There I was given a copy of the magazine Orologi. At first I just took a look at it, I was fascinated by the images, the quality of the paper, the professionalism of the descriptions, the typography, the design, the elegance…, in short, all! Later in the evening, I wondered: how is it possible that Rolex and Omega is in the same magazine?, but also together with TAG Heuer, Hublot, Audemars Piguet, Breitling and all the big brands…

I’ve always thought that it’s not good to share “the same girl”, but, this time, yes. It is about professionalizing publishing to the point that, for brands, it is essential to be “where it needs to be”. I imagined the editor of the magazine with any of the directors of these prestigious brands asking: “Do you make luxury watches?” -Yes?. – So, this is the place for you. He had discovered the true importance of that magazine.

From that moment on, I understood that, sooner or later, I would carry out a project based on that magazine. Today we are here, we have professionalized publishing, for brands, advertising is more profitable and economical; For readers, the best offer is here, selected and very complete. It’s a win-win.

The software

I was looking for “free code software” (in quotation marks, of course because all software is code), that is, in a “wysiwyg” environment and with the ease of “drag and drop”, simple and open. I asked, “What software are newspapers and magazines made of?” The answer was: with many programs, but especially Adobe InDesign and QuarkXPress. But they also need programs to edit images and custom pages like Dremweaver and Fireworks. Others use Movable Type and WordPress, in addition to SquareSpace, Ghost, Shopify, Weebly, Jimdo, Wix, Joomla, Blogger.

So, with such a wide range of possibilities, I summed up my needs to one software: code-free, intuitive, versatile, versatile, multi-purpose, and scalable. And after seeing all the benefits, advantages, drawbacks and prices of all, I opted for WordPress because: it maintains a 40% worldwide share in CMS (content management software), allows for an infinite number of designs and customizations (themes and plugins), maintains constant updates (very important), allows freedom of movement (hosting mobility) and, in addition, It’s free.

Audience & Potential Customer

I had to build an audience in the magazine and to do this I had to look for people with affinity for: the world of the internet, used to receiving and sending emails, participating in social networks and, sometimes, subscribers (newspapers, magazines, alarms, health, newsletter, etc…).

The first tests we carried out provided us with a basic reader profile: unisex >30 years old, medium/high income, regular reader. We tested a user profile like this: unisex >30 years old, medium/high income, reader, values information and is familiar with e-commerce. The last step would be the customer: unisex > 30 years old, middle/high income, reader, informed, e-commerce user, values security. He appreciates premium luxury brands and values their history and exclusivity.

In this way, knowing that we had to get readers first, I adjusted the editorial offer. Later, some readers will become users , and I think a good portion of users will become customers.

Information and participation:

This documentary, which will be published monthly (approximately), will be available every first of each month. You can watch it on encyclobjects.com and on Youtube.

• Subscription: You can subscribe at encyclobjects.com under Subscription Plans. You can also subscribe to our video channel on Youtube (for free).
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