Activity
Activity: It is not a problem for us to clearly state what we do, that is, how we make a living. Like any digital project, all the activity that this type of project carries out is based on interaction with the public, our readers. We need “audience”, more readers, to convert them into users, members, followers and customers.
As we have already stated, it is not a problem to indicate how we obtain income and what actions we take to achieve it. Only within honesty and trustworthiness can you communicate clearly. That is our goal. As romantic as it may seem, communicating has been, is and will be our highest aspiration. The interaction with our readers, users and followers will come later as a logical consequence of feeling good, and when you feel good, everything is easier.
All digital publications have interaction as a common characteristic, we were not going to be an exception, so it has not been difficult to understand the business model we needed. Fundamentally based on digital advertising, it needs the generation of an interactive audience, and that is our main business objective, since, associated with this audience is the economic performance of the digital advertising hosted in our magazine. We detail below each of the lines of work and business that we offer in B2B and B2C.
Affiliation: We can establish Affiliate Marketing agreements with brands whose products are of interest in our content. These agreements do not influence the content of our publications and our ratings at all. In addition, a link for each product is provided for its purchase at source, which is beneficial for our users since they purchase the product at the best price. We may receive a small commission if the sale is made within a period of time.
Testing bench: Some objects are interesting to be subjected to a “thorough test”. Either at the request of our users, or on our own initiative, we put this activity into operation. It consists of the purchase by us of the objects to “test” using the technique that is considered appropriate. It is about checking its main physical characteristics, operation, resistance, consumption, utility, warranty and of course, its price. Comparative tests are also carried out.
e-commerce: It is not our main activity, but sometimes we offer a product (B2C) for sale that we promote, either stock completions or, due to purchase opportunities, we offer items at an exceptional price. For this we have our “e-Shop” page, where you can purchase some items safely, easily and at a competitive price. The advertising spaces (B2B) that we market directly with the brands we collaborate with are also for sale on our e-Shop page.
Email marketing: Our users have the possibility of subscribing to our Newsletter and, on a monthly basis, they will receive an e-mail in their inbox, anticipating excerpts from upcoming encyclobjects.com publications and events. Our newsletter is available, as is our entire publication in Spanish and English. Otras actividades como ofertas, sorteos, promociones y descuentos especiales también se anuncian con tiempo en esta modalidad de e-marketing.
Advertising: Google AdSense: We let this platform insert “intelligent” advertising in our publication. In the areas that we indicate, AdSense inserts advertisements based on the experience that our user develops in their Internet searches. Ads: In this case, we agree with the advertising brand on the type of ad, its location, the duration and the amount of the insertion. In this case, it is possible to coordinate the push actions with the article publications.
Social media: We periodically publish our content on social networks. Currently, we are present on Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter and YouTube. In addition, our publications are automatically obtained through RSS and Feedly. We strive to publish quality content and we appreciate the assignment of “Like” and “Likes” as well as the sharing of our content. We appreciate the comments of our followers and the good tone in each of them. 
