Introduction

Email marketing, short for email marketing, was one of the first tools in digital marketing. Today, it remains in good health, due in large part to its high return capacity.

The main advantages of this type of e-marketing are:

Improves brand image.
Invites participation and maintains fluid and regular communication with the subscriber.
Motivates reader interaction.

Our presence on the Internet is complete, and proof of this is the activity we develop. In the area of email marketing we have a regular international presence.

Operation

One of the e-Marketing actions with more tradition and implementation is the Newsletter. Before e-mail, companies used to periodic (mass mailing) of advertisements, magazines, invitations, etc… to communicate with their customers and inform them of the latest company news.

The work of email marketing replaces, practically in its entirety, the mission carried out by the old mailings, although, thanks to this new tool there is a notable reduction of resources (paper, postage, time, printing, environmental impact, etc…).

I will explain how we do it:

Subscription: We show our visitors and users several dynamic forms to subscribe to our newsletters. These forms (Opt in) are offered following the current double opt in rules, which, in order to be complied with, requires the visitor/user to repeat the confirmation in an email following his/her subscription action. In our case, we take advantage of this double confirmation to offer the subscriber the choice of the language in which he/she wishes to receive the newsletter.
Content: The content of each newsletter should be the “alma mater” of the company. An extract, original and truthful of what we do and the most outstanding news of the period. It presents several links to view the complete news presented. The periodicity is monthly (we do not consider it appropriate to inundate our subscribers with an infinity of communications), we intend that they are read and that they facilitate the access to the complete news. There are links to our privacy policy and to unsubscribe. to unsubscribe.
Shipping: We trust our shipments to the platform Brevo (formerly Sendinblue), due to its excellent technical capacity to take communication with our users to the highest level. Our email marketers use state-of-the-art FTP protocol.
Analysis of results: One of the main advantages of email marketing is the ability to get results immediately, at least knowing email open rates and engagement. This is also the reason why this veteran tool is still in use today.

Practical examples

We present all our Newsletters in chronological order from the most recent to the oldest. This is a valid way of bearing witness to what we communicate to our subscribers and allows for its revisualization.