Advertising

Introduction:

Advertising, (according to the Dictionary of the Royal Academy of the Spanish Language) means: 2. f. Group , media What herself Used for disclose or extend the news , the stuff o , the facts. 3. f, Divulgation , news o announcements , character commercial to attract potential buyers, spectators, users, etc…

Not in its strict and literal meaning, but in the conceptual, we accept the inclusion of commercial advertisements (advertising) in our magazine. It is one of our lines of business and we like to take great care of it (in part, our activity also depends on the income we obtain from this activity).

We need advertising as another marketing tool, to reach a greater number of potential customers in the market. Without a clear, suggestive and studied disclosure, the process of bringing products and services closer to the consumer would be very long. Advertising and advertising then becomes necessary to arrive on time.

Display advertising:

We refer in this case to internet advertising. More specifically, if possible, to advertising through the insertion of banners in web spaces.

The inclusion of advertisements in web spaces has undoubted advantages over the publication of advertisements in other media. In a newspaper or magazine, for example, the dissemination of an advertisement is limited to the circulation of copies for the date of the advertisement.

A billboard or banner spreads the ad to people who roam the ad’s field of vision for the duration of the campaign. Advertisements on TV and radio limit their dissemination to the coverage of their respective programs, (local, provincial, regional, national, etc …) An online ad can reach our antipodes in a matter of milliseconds. You can reach people thousands of miles away, you can even show an ad to someone you know for sure has already shown interest in the type of product or service in the ad.

The advantages of display advertising are significant. The cost is surely their best asset, since they are incredibly cheaper than any of the previous types of advertising. The advantages do not end there, the segmentation of the ad (that is, to whom it is presented) is the primary factor since it allows to have many more chances of success.

But online advertising brings more things, both to the advertiser and the consumer. The advertiser, after a digital advertising campaign, provides valuable information (number of impressions, number of clicks, schedules, areas, visitor profile, etc …) It offers the consumer unique opportunities: a larger offer focused on what he likes, better acquisition conditions, saving time in the search, the guarantee of electronic commerce (today far superior to traditional commerce) and the certainty of displaying real ads on secure sites.

Types of ads:

Advertising platforms:

One of the most important things about the Internet world is the high professionalism of computer engineers and the great specialization of all facets involved in the world of digitization. When we talk about advertising, the companies that advertise and those that, like us, offer spaces to place advertising, we are lucky to have some platforms that make things much easier for us.

Digital advertising platforms offer highly developed solutions so that advertisers and “advertisers” have a wide range of possibilities and can carry out our task with ease.There are many platforms that offer their portfolio of advertisers to join web spaces. The most important are:

• Google Ads / Adsense:

  Depending on which side of the scale you are on, this platform, undoubtedly the largest, gives total coverage for the world of advertising. Although its level of demand is high, its professionalism, its software and its huge customer base make ” working with the best ” ” the most recommended”

• Google Shopping:

  More of the same but this time focused directly on e-commerce, making advertising marketing of online stores much easier.

• Amazon Ads:

  Close the circle of activity of the largest online store in the world. Its high specialization and its undoubted logistical solvency are surprising.

• Bing Ads:

  The platform of the second search engine worldwide and with the support of the largest sortware company in the world Microsoft. Arriving later you are always a little late, but nevertheless you have more polished the mistakes you have perceived from others. To value.

• Tradedoubler:

  It has a growing number of customers who rely on its good advertising location. It is characterized, in the face of the “anuciador” by offering more “profitability” because it remunerates more actions (not only the click), also the impression of the display, the interaction of registration, survey, etc …

• Infolinks:

  Undoubtedly the platform that most promotes interactive display ads. Ads that invite participation. It has opened a path that many of us will follow.

• Media.net:

  It has perfected some concepts of display advertising, uniting, or better, bringing to the stage of the ad the context of the page that places it, advertising in most cases something related to the content of the location. It has more and more presence and there is no doubt that it is a rising value.

Own advertising:

We define our own or “organic” advertising as the one that we are able to capture by virtue of our type of magazine and the degree of satisfaction that the advertiser may perceive in our accommodation.

We offer our advertising spaces to the brands that are the primary object of our editorial activity, through selected and individual offers. We address certain companies of our editorial interest and offer them, first, editorial collaboration with their range of products, to subsequently offer advertising space within the editorial content referred to them and in other editorial content of their affinity.

In this way we establish a differentiated ad typology for Platform advertising and personalized “organic” advertising in our magazine.

The difference between one and the other is fundamental. In platform advertising, it sets the cost for the “advertiser” and the income for the “advertiser”. In “organic” advertising the cost is set in accordance with the advertiser.

For the advertiser, what type of advertising is best? Nobody better than the advertiser to fix the position of this question, but, in our opinion, organic advertising is much better. Not only because it is much cheaper, but both its duration and its performance are directly managed. The ad can be the same (the code, the images, the animations, etc …), but the cost per clickthe segmentation (it is already made for the advertiser, since it is advertised in the medium that gives editorial references) and the Advertising management It is accessible and customizable in organic advertising.

Available spaces:

We present some very interesting spaces for advertising in our magazine. You will recognize them because while they are not hired, the image that appears in the interior of the ad box shows a claim of the type “Space available for advertising”, the ad box, both in contracting and availability present the title: ADVERTISING.

We have classified them as follows:

Taxonomies

Taxonomies are the Categories and Tags, sections where we classify entries, events and products. You can include your advertising in the category ( s) or label (s ) that best fit your product or service.

Other spaces

Sometimes a type of advertising is established that we call Out of bounds. It consists of publishing in spaces of the web not occupied by content or other advertising (eg outer sidebars, page transition space). Advertising in our Newsletter is also offered on demand.