{"id":30097,"date":"2024-12-22T18:44:09","date_gmt":"2024-12-22T17:44:09","guid":{"rendered":"https:\/\/encyclobjects.com\/?post_type=project&#038;p=30097"},"modified":"2024-12-25T18:59:57","modified_gmt":"2024-12-25T17:59:57","slug":"encyclobjects-wordpress-from-zero","status":"publish","type":"project","link":"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/","title":{"rendered":"encyclobjects: WordPress from zero"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;1 &#8211; Introducci\u00f3n&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;1 &#8211; Introducci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Introduction\" >Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Presentation_of_the_encyclobjects_project\" >Presentation of the encyclobjects project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Objective_of_the_documentary\" >Objective of the documentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Concept_and_planning\" >Concept and planning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#The_idea\" >The idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#The_software\" >The software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Audience_and_potential_client\" >Audience and potential client<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#WordPress_Configuration_1\" >WordPress Configuration 1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Domain_and_Hosting\" >Domain and Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Installing_WordPress\" >Installing WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Site_Content_and_Structure\" >Site Content and Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#WordPress_Configuration_2\" >WordPress Configuration 2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Initial_Setup\" >Initial Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Choice_of_Theme\" >Choice of Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Essential_Plugins\" >Essential Plugins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Design_Customization\" >Design &amp; Customization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Logo_Color_Palette\" >Logo &amp; Color Palette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Theme_Customization\" >Theme Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Creation_of_pages_entries_and_menus\" >Creation of pages, entries and menus.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Divi_Builder\" >Divi Builder<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Content_Creation\" >Content Creation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Editorial_content\" >Editorial content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Search_Engine_Optimization_SEO\" >Search Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Categories_and_tags\" >Categories and tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Multimedia_integration_images_videos_etc\" >Multimedia integration (images, videos, etc.)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Interactivity_and_advanced_features\" >Interactivity and advanced features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Forms\" >Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Audience_Engagement\" >Audience Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Social_Media_Implementation\" >Social Media Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Widget_Usage_and_Areas\" >Widget Usage and Areas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Security_and_Maintenance\" >Security and Maintenance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Security_strategies\" >Security strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Backups\" >Backups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Upgrades_and_maintenance\" >Upgrades and maintenance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Optimization_and_performance\" >Optimization and performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Promotion_and_Marketing\" >Promotion and Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Digital_Marketing_Strategies\" >Digital Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Use_of_Social_Media_and_Content_Marketing\" >Use of Social Media and Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Online_Advertising\" >Online Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Traffic_measurement_and_data_analysis\" >Traffic measurement and data analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Final_Assessment\" >Final Assessment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Lessons_learned_and_future\" >Lessons learned and future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Reflecting_on_Challenges_and_Successes\" >Reflecting on Challenges and Successes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Tips_for_future_projects_in_WordPress\" >Tips for future projects in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Future_plans_and_development_of_encyclobjects\" >Future plans and development of encyclobjects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Overview_of_the_complete_encyclobjectscom_creation_process\" >Overview of the complete encyclobjects.com creation process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Thanks\" >Thanks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/encyclobjects.com\/en\/project\/encyclobjects-wordpress-from-zero\/#Information_bibliography_and_media\" >Information, bibliography and media<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Introduction <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>encyclobjects: WordPress from zero<\/strong> is a project to spread the word about <strong>encyclobjects.com<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Building a <strong>digital magazine<\/strong>, for a person like me, with <strong>limited programming and computer skills<\/strong>, has not been an easy task.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For that simple reason, and so that our readers <strong>can properly evaluate<\/strong> this magazine, we have recorded a collection of <strong>explanatory videos<\/strong> about this website.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Each <strong>section<\/strong> of this summary is developed in one or more videos that you can view on <strong>our YouTube channel<\/strong> or on <strong>our website<\/strong> and, like the rest of the content, you can <strong>rate<\/strong> and <strong>share<\/strong>. <strong><img decoding=\"async\" src=\"https:\/\/encyclobjects.com\/wp-content\/themes\/Extra\/includes\/builder\/frontend-builder\/assets\/vendors\/plugins\/emoticons\/img\/smiley-smile.gif\" alt=\"smile\" \/><\/strong><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/11\/portada-encyclobjects-redes-sociales-1080x607px.jpg&#8221; alt=&#8221;portada-encyclobjects-redes-sociales-imagen&#8221; title_text=&#8221;portada-encyclobjects-redes-sociales-1080x607px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;1.1 &#8211; Presentaci\u00f3n del proyecto encyclobjects&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Presentation_of_the_encyclobjects_project\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Presentation of the encyclobjects project <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Although part of the <strong>philosophy of the magazine<\/strong> is already explained in: <a title=\"About Us\" href=\"https:\/\/encyclobjects.com\/en\/about-us\/\">About Us<\/a>, <a title=\"Idea\" href=\"https:\/\/encyclobjects.com\/en\/idea\/\">Idea<\/a>, <a title=\"Method\" href=\"https:\/\/encyclobjects.com\/en\/method\/\">Method<\/a>, <a title=\"Content\" href=\"https:\/\/encyclobjects.com\/en\/content\/\">Content<\/a>, in the <strong>Project Presentation<\/strong> video, you will be able to see the phrase <em>\u201cthe story of a commitment\u201d<\/em>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This phrase is <strong>the beginning<\/strong> of this magazine, and I say the beginning, because one day I committed <strong>myself<\/strong> to carry out this project.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Although <strong>I had no knowledge of WordPress<\/strong>, and only a few basic concepts of <strong>HTML5<\/strong>, I decided that I had to try.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Because, <strong>you don&#8217;t fail when you don&#8217;t succeed, but when you don&#8217;t try<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">My commitment was firm and I didn&#8217;t consider failure as an option, so in <strong>November 2021<\/strong> I registered the domain <strong>encyclobjects.com<\/strong>.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/11\/trabajo-atardecer-avi-richards-Z3ownETsdNQ-unsplash-1080x607px.jpg&#8221; alt=&#8221;trabajo-atardecer-imagen&#8221; title_text=&#8221;trabajo-atardecer-avi-richards-Z3ownETsdNQ-unsplash-1080x607px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;1.2 Objetivo del documental&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Objective_of_the_documentary\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Objective of the documentary <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">After hours and hours in front of the computer, <strong>you discover many things<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Every day you go to bed with <strong>new knowledge<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Some of it, I should have acquired long ago, but <strong>it&#8217;s never too late<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I have watched <strong>many tutorials<\/strong>, I have read <strong>hundreds of articles<\/strong>,<strong> I have worked so much<\/strong> and <strong>I have learned so much<\/strong> that, I don&#8217;t know how to say it, I want <strong>to share this experience<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Share<\/strong>: Said by one person: To make another person share something that is theirs.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To have something in common with another.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">That is the objective of this documentary, <strong>to share<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>To share absolutely everything<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To show the details that, sometimes, tutorials ignore, <strong>believing that you know the PHP language<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To explain why <strong>an event is delayed<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What do those abbreviations <strong>SEO<\/strong>, <strong>API<\/strong>,<strong> etc<\/strong>. mean?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What is a <strong>widget<\/strong>, a <strong>plugin<\/strong> or a <strong>.htaccess<\/strong> file?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In this way, by sharing everything I have learned and with your effort, you will be able <strong>to do and improve<\/strong> the work that I have done.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">One of the <strong>important habits<\/strong> (out of necessity) that I have adopted in this project is: <strong>looking up what I don&#8217;t know<\/strong>, using the <strong>RAE Dictionary<\/strong>, <strong>Wikipedia<\/strong>, the <strong>Bing<\/strong> and <strong>Google<\/strong> search engines and asking questions in the <strong>support forums<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In this way I have managed <strong>to work methodically<\/strong>, adding it to my <em>&#8220;modus operandi&#8221;<\/em>, so that my <strong>basic principles<\/strong> are now as follows: <strong>attitude, empathy, method and rigor<\/strong>.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;2 &#8211; Concepto y planificaci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/11\/concepto-plan-estee-janssens-HAzwnsI9oEQ-unsplash-1080x721px.jpg&#8221; alt=&#8221;concepto-plan-imagen&#8221; title_text=&#8221;concepto-plan-estee-janssens-HAzwnsI9oEQ-unsplash-1080x721px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;2 &#8211; Concepto y planificaci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Concept_and_planning\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Concept and planning <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I knew that the <strong>first steps<\/strong> are the most important when starting a project, but I was also aware of my <strong>inexperience<\/strong>, so I took precautions and left <strong>breadcrumbs<\/strong> so that I could easily retrace my steps, like <strong>Tom Thumb<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Thus, I designed <strong>independent, small compartments, easy to replace or modify<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Each idea had its container<\/strong>, a similar idea on the same subject had another container, and so I created <strong>many containers<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">When I estimated that I had <strong>enough containers<\/strong> (I had already thought of everything, or almost everything),<strong> I eliminated those that I didn&#8217;t need<\/strong> and those that were <strong>beyond my capabilities<\/strong> and, with the ones that remained, I established the<strong> hierarchies<\/strong> and introduced containers into larger ones, creating a <strong>beautiful tree<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Each <strong>proposal<\/strong> had its <strong>justification<\/strong>, its <strong>technical solution<\/strong>, its <strong>budgetary impact<\/strong> and its <strong>possibilities of implementation and development<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Some things <strong>I didn&#8217;t need<\/strong> (example: live chat), others were <strong>too big for me<\/strong> (ex.: dedicated server), <strong>I didn&#8217;t consider dreams or pipe dreams<\/strong> and, with the little boxes that remained in the tree, I started working.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/01\/idea-absolutvision-82TpEld0_e4-unsplash-1080x720px.jpg&#8221; alt=&#8221;idea-imagen&#8221; title_text=&#8221;idea-absolutvision-82TpEld0_e4-unsplash-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;2.1 &#8211; La idea&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"The_idea\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The idea <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It all started with the <strong>Orologi<\/strong> (luxury watches) catalogue that I had the chance to look through at the <strong>Milan International Furniture Fair<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It was 1995 and I was impressed by the <strong>quality of the photographs<\/strong>, <strong>the type of paper<\/strong>, the <strong>description of the watches<\/strong>, <strong>the font<\/strong>\u2026 It was a display of quality in abundance.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">It invited contemplation and leisurely reading.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I thought: \u2013 It is the best product presentation -.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"> The <strong>curious and innovative<\/strong> thing about that wonderful catalogue was the <strong>diversity: all the big brands were there!<\/strong><\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Audemars Piguet<\/strong>, <strong>Bulgari<\/strong>, <strong>Omega<\/strong>, <strong>Piaget<\/strong>, <strong>Rolex<\/strong>, etc. coexisted pleasantly in it\u2026 With the <strong>extraordinary care<\/strong> that the big brands have over the designs of their products! Why on earth does it not matter that an <strong>Omega Seamaster<\/strong> is on the left page and a <strong>Rolex Submariner<\/strong> on the right?<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">At first I had a hard time understanding the type of business that <strong>Orologi<\/strong> magazine was in.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">On the plane back to <strong>Madrid<\/strong> I understood it.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For brands it <strong>is not about competition<\/strong>, it is about being in the <strong>right place<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It is <strong>direct advertising<\/strong>, it is aimed <strong>exclusively<\/strong> at the sector, it only talks about luxury watches.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Do you make luxury watches?<\/strong> \u2013 Yes. \u2013 Then, <strong>this is your place!<\/strong><\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Very simple, it is about <strong>professionalizing<\/strong> publications.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This advertising, for brands, <strong>is cheaper<\/strong>, <strong>more direct<\/strong> and <strong>more profitable<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For the reader it is <strong>ideal<\/strong>, they have before their eyes the best watches on the market with <strong>the best information<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It is also simple: <strong>it facilitates their purchase decision<\/strong>.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\"><strong>Everyone wins<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz\"><span class=\"ryNqvb\">So, I decided to <strong>select the selection<\/strong>, make a <strong>super catalog of super products<\/strong> and attract readers interested in <strong>the best of the best<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">That is the idea: invest time in <strong>improving purchasing decisions<\/strong>, providing <strong>professional, reliable information<\/strong> and a <strong>direct purchase with the brand<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">All this, for the reader, with <strong>maximum security<\/strong>, <strong>technology<\/strong>, <strong>editorial solvency<\/strong> <strong>and updating<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For brands, a <strong>professional presentation<\/strong>, a <strong>very high subscriber profile<\/strong> and <strong>digital marketing<\/strong> in line with their range of products.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/01\/software-ilya-pavlov-OqtafYT5kTw-unsplash-1080x607px.jpg&#8221; alt=&#8221;software-imagen&#8221; title_text=&#8221;software-ilya-pavlov-OqtafYT5kTw-unsplash-1080x607px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;2.2 &#8211; El software&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"The_software\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The software <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Due to my <strong>limited programming<\/strong> and IT knowledge, I was looking for <strong>simple and open source<\/strong> software, that is, <strong>code-free<\/strong>, <strong>intuitive<\/strong>, <strong>versatile<\/strong>, <strong>multipurpose<\/strong> and <strong>scalable<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The market offers <strong>several platform<\/strong>s that meet many of these characteristics, each with its <strong>own identity<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">To do this, I carefully studied the different software options (<strong>SquareSpace<\/strong>, <strong>Ghost<\/strong>, <strong>Shopify<\/strong>, <strong>Weebly<\/strong>, <strong>Jimdo<\/strong>, <strong>Wix<\/strong>, <strong>Joomla<\/strong>, <strong>Blogger<\/strong> and, of course, <strong>WordPress<\/strong>).<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I admit that I had a preference for <strong>WordPress<\/strong>, but knowing that it has a <strong>40% global share<\/strong> of websites made with this <strong>CMS<\/strong> (Content Management System) was <strong>decisive<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Of course, it is unbeatable in <strong>design<\/strong>, <strong>customization<\/strong>, <strong>updating<\/strong>, <strong>features<\/strong>, <strong>freedom of movement<\/strong> and <strong>it is free!<\/strong><\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">(although not totally).<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I also tried to establish <strong>essential elements<\/strong>: <strong>quality<\/strong>, <strong>security<\/strong>, <strong>solvency<\/strong>, <strong>cleanliness<\/strong> and <strong>simplicity<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I also prepared <strong>different stages<\/strong> (achievable) in which to set objectives.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/11\/audiencia-melanie-deziel-fSWQPBxqClg-unsplash-1080x720px.jpg&#8221; alt=&#8221;audiencia-imagen&#8221; title_text=&#8221;audiencia-melanie-deziel-fSWQPBxqClg-unsplash-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;2-3 &#8211; Audiencia y cliente potencial&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li class=\"lRu31\" dir=\"ltr\">\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_potential_client\"><\/span><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Audience and potential client<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We have to take into account that the action of <strong>reading<\/strong>, <strong>subscribing<\/strong> or <strong>buying<\/strong> is always carried out by people, so our <strong>target<\/strong> (objective) is <strong>people<\/strong>. <\/span><\/span><\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Once the <strong>content<\/strong> of the magazine has been defined: <strong>accessories<\/strong>, <strong>complements<\/strong> and high-value <strong>objects<\/strong>, it is a matter of profiling our <strong>reader<\/strong>, <strong>user<\/strong> and <strong>typical client<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Affinity with the world of the <strong>Internet<\/strong>, <strong>email<\/strong>, <strong>social networks<\/strong> (Twitter, Facebook, Instagram, Pinterest, YouTube, etc.), <strong>subscriptions<\/strong> (newspapers, alarms, professional magazines, private health, newsletters, etc.) and trust in <strong>e-commerce<\/strong> is required.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Once the appropriate <strong>consultations<\/strong> have been made, the profiles that fit our project are: <\/span><\/span><\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u2013 <strong>Reader<\/strong>: unisex &gt;30 years old, medium\/high income, used to reading.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u2013 <strong>User<\/strong>: unisex &gt;30 years old, medium\/high income, values \u200b\u200binformation, used to e-commerce.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">\u2013 <strong>Client<\/strong>: <strong>Natural person<\/strong> (unisex &gt;30 years old, used to e-commerce, values \u200b\u200bsecurity).<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Brand<\/strong> (international, premium and luxury, history, exclusivity, elegance) <\/span><\/span><\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This generic information does not define our objective 100%, but it gives us a <strong>starting point<\/strong> for its search.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Later, <strong>Google Analytics<\/strong> and other tools will provide us with information about the profiles of <strong>readers<\/strong>, <strong>users<\/strong> and <strong>customers<\/strong> who visit our website, their interaction and frequency.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">During the <strong>first half of 2023<\/strong> we have obtained the first data and have configured a <strong>basic profile<\/strong> and an <strong>editorial offer<\/strong>.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The magazine would be <strong>bilingual<\/strong> (initially Spanish and English), and we would consult <strong>Google Analytics<\/strong> and other tools to see what type of reader visited our website.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">During the first half of 2022 we have received data and now, we have <strong>confirmed the basic profile<\/strong> and other data to adapt our <strong>editorial offer<\/strong>.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz\"><span class=\"ryNqvb\">Once the editorial offer has been adjusted, <strong>our audience<\/strong>, until proven otherwise, remains within the <strong>following parameters<\/strong>: unisex &gt;30 years, medium\/high income, high cultural level, informed, regular reader, confident buyer of e-commerce.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Also, our potential customers <strong>maintain the previous profile<\/strong>.<\/span><\/span><\/span><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;3 &#8211; Configuraci\u00f3n WordPress 1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/wordpress-configuracion-plugins-1080x567px.jpg&#8221; alt=&#8221;wordpress-configuraci\u00f3n-plugins-imagen&#8221; title_text=&#8221;wordpress-configuraci\u00f3n-plugins-1080x567px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;3 &#8211; Configuraci\u00f3n de WordPress 1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Configuration_1\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">WordPress Configuration 1 <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Now that we are moving forward with what will be our <strong>digital magazine<\/strong>, it is time to start <strong>configuring the<\/strong> <strong>first tools<\/strong>, especially <strong>hosting<\/strong> and <strong>WordPress<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We will start with a <strong>basic configuration<\/strong> that will help us become familiar with both the <strong>software<\/strong> and the <strong>hosting company<\/strong> and the rest of the main elements.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Although it is a basic configuration and, as we have already anticipated, we have prepared our <strong>steps with the possibility of going back<\/strong>, as you will see, some cannot be reversed and, in these cases, <strong>we must be extremely careful before accepting the configuration<\/strong>.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;3.1 &#8211; Dominio y Hosting&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Domain_and_Hosting\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Domain and Hosting <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Today, for an <strong>international website<\/strong>, it is essential to have a <strong>.com<\/strong> domain, <strong>easily recognizable and valued<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The ideal is short words, easy to remember.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In the case of our publication, we came up with <strong>a conjunction of two words in English<\/strong> (there are no free domains with only one word), <strong>easy to remember<\/strong> (encycl-objects), like an <strong>encyclopedia of objects<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The hosting we used at the beginning,<strong> Ionos<\/strong> (good features and price), helped us to get a feel for <strong>WordPress<\/strong> and to have our first &#8220;<strong>sleepless&#8221;<\/strong> nights due to <strong>beginner mistakes<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I have to say that <strong>Ionos<\/strong> has probably the best <strong>technical support service<\/strong> in this sector: <strong>Extraordinary<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Later, once the publication was launched, we needed <strong>more features<\/strong> and moved the web space to <strong>Siteground<\/strong>, a <strong>specialized WordPress hosting<\/strong> with <strong>greater capacity, features and services<\/strong>, all at a reasonable price.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">The things that are important when selecting a <strong>professional WordPress hosting<\/strong> are: Web space (20\/40 <strong>Gb<\/strong>), number of web visits, automatic <strong>WP<\/strong> updates, free <strong>SSL<\/strong>, daily backups, <strong>CDN<\/strong>, server and object cache, unlimited databases, test space, private DNS.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Obviously you also have to consider the <strong>price<\/strong>, but believe me, <strong>a few more euros per month<\/strong> can mean <strong>a lot less problems<\/strong>. <img decoding=\"async\" src=\"https:\/\/encyclobjects.com\/wp-content\/themes\/Extra\/includes\/builder\/frontend-builder\/assets\/vendors\/plugins\/emoticons\/img\/smiley-wink.gif\" alt=\"wink\" \/><\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In the beginning, mainly due to my inexperience, I started hosting with <a title=\"Ionos\" href=\"https:\/\/www.ionos.es\/\" target=\"_blank\" rel=\"nofollow noopener\">Ionos<\/a>, a company I already knew and had very good references for in the past.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">The truth is that <strong>they provide a good service<\/strong> and have <strong>excellent customer service<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">I started with them and it was a positive experience.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Later, and we will see it in detail, when <strong>we entered the world of caching<\/strong>\u00a0and <strong>some errors<\/strong> (which there are) on the advice of the <strong>WordPress guru<\/strong>, <strong>Fernando Tellado<\/strong> (alma mater of <a title=\"Ayuda WordPress\" href=\"https:\/\/ayudawp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ayuda WordPress<\/a>), I migrated the website to <a title=\"Siteground\" href=\"https:\/\/www.siteground.es\/\" target=\"_blank\" rel=\"nofollow noopener\">Siteground<\/a> and managed to professionalize my magazine much more as well as making the maintenance task easier.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/web-hosting-1080x720px.jpg&#8221; alt=&#8221;web-hosting-imagen&#8221; title_text=&#8221;web-hosting-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;3.2 &#8211; Instalaci\u00f3n de WordPress&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Installing_WordPress\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Installing WordPress <\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In case you didn&#8217;t know, there are <strong>2 types<\/strong> of <strong>WordPress<\/strong>: <strong>WordPress.com<\/strong> and <strong>WordPress.org<\/strong> are relatively the same (technically speaking), but there <strong>are differences<\/strong> in management, features, support and costs, which must be evaluated.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Briefly: <\/span><\/span><\/p>\n<ul>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>WordPress.com<\/strong> is a service that offers <strong>managed hosting<\/strong> and a <strong>limited version<\/strong> of the <strong>WordPress<\/strong> software (less customization and some restrictions), it is a <strong>trademark<\/strong> and therefore depends on a <strong>for-profit company<\/strong>.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\"><strong>It is paid<\/strong>.<\/span><\/span><\/li>\n<li><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>WordPress.org<\/strong> is the <strong>open source software<\/strong> that depends on a non-profit Foundation and you can download and install on your own server.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>It is free<\/strong> and <strong>open source<\/strong> and allows you more control and freedom in <strong>appearance<\/strong> and <strong>functions<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In my case, for economic reasons, I opted for <strong>WordPress.org<\/strong>.<\/span><\/span><\/p>\n<p><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Today, all hosting companies offer you <strong>&#8220;WordPress hosting&#8221;<\/strong>, with the <strong>WordPress software preinstalled<\/strong> on a server with <strong>PHP<\/strong>, <strong>SSL<\/strong> certificate, <strong>SQL<\/strong> databases and other features for <strong>WordPress<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This is already <strong>an important help<\/strong> since it frees us (almost certainly) from our first problem.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/contenido-patrick-tomasso-Oaqk7qqNh_c-unsplash-1080x720px.jpg&#8221; alt=&#8221;contenido-imagen&#8221; title_text=&#8221;contenido-patrick-tomasso-Oaqk7qqNh_c-unsplash-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;3.3 &#8211; Contenido y estructura del sitio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Site_Content_and_Structure\"><\/span>Site Content and Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Without departing from the concept: <strong>accessories, complements and objects<\/strong>, our editorial content is structured around <strong>high-value objects, <\/strong>from <strong>highly prestigious brands,<\/strong> of <strong>the highest quality<\/strong> and, therefore, for<strong> very demanding customers<\/strong>. Watches, pens, bags, shoes, lamps, spare parts, cosmetics, ties, etc&#8230; These are the <strong>families of objects<\/strong> that will appear in our publication. <strong>S.T. Dupont<\/strong>, <strong>ACME Studio<\/strong>, <strong>Adidas<\/strong>, Omega, <strong>Herm\u00e8s<\/strong>, <strong>Gibson<\/strong>, etc&#8230; <strong> They are examples of brands that fit perfectly into our digital magazine.<\/strong><\/p>\n<p>An important feature of <strong>WordPress<\/strong> is the ability to arrive at a certain content by <strong>different paths<\/strong>. This seemed very interesting to me, because not only does it <strong>provide agility<\/strong> to queries, but it also allows <strong>content to be offered from different points of view<\/strong>. This <strong>WordPress<\/strong> feature allows me to <strong>maintain the structure of a magazine<\/strong> and, in addition, offer a better and faster localization of content to my users.<\/p>\n<p>Making <strong>good articles<\/strong>, <strong>useful to our readers<\/strong> is the main objective. To do this, I prepared some <strong>categories<\/strong> (few and generic), which would allow me to quickly provide them with content. This way <strong>you wouldn&#8217;t be penalized too much in SEO<\/strong> at the beginning and you could give a <strong>correct and consistent image<\/strong>. With the <strong>labels<\/strong> I also prepared something similar, except that these<strong> would be more specific<\/strong>.<\/p>\n<p>How <strong>An additional part of the content<\/strong> would be <strong>products for sale<\/strong> (Woocommerce), with their <strong>Product categories and entries. <\/strong>In this aspect, it is very important to <strong>SEM<\/strong> (paid marketing) for rapid growth, but since I&#8217;m down-to-earth and my budget is tight, <strong>I&#8217;m only looking at SEO positioning. <\/strong>Still, requiring<strong> a little more effort<\/strong> on my part, selling <strong>products<\/strong> brings <strong>in revenue<\/strong> and also <strong>audience<\/strong>.<\/p>\n<p>As <strong>icing on the cake<\/strong>, always in search of the <strong>Holy Grail<\/strong>, <strong>the audience<\/strong>, I would also publish <strong>some events related to our activity<\/strong> and also, as <strong>projects<\/strong>, <strong>some of my experiences<\/strong>.<\/p>\n<p>This way <strong>I already have all my content structured<\/strong>:<\/p>\n<ul>\n<li><strong>Posts<\/strong>: Editorial articles. <a title=\"Categories\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/categories\/\">Categories<\/a>: Flash News, Current Affairs, Featured, Design, Style, Home, Leisure &amp; Work. More granular grouping <a title=\"Tags\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/tags\/\">tags<\/a> to make it easier for users to find.<\/li>\n<li><strong>Products<\/strong>: (Physical) items for sale. <a title=\"Product Categories\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/product-categories\/\">Product categories<\/a>: Accessories, Accessories, Objects, Announcements, News, Best Sellers and Offers. <a title=\"Tags product\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/product-categories\/\">Specific product labels<\/a> .<\/li>\n<li><strong>Events<\/strong>: Current events in our field. <a title=\"Event categories\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/event-categories\/\">Event categories<\/a>: Concert, Sport, Interview, Show, Exhibition, Fair, Webinar. <a title=\"Event Tags\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/event-tags\/\">Event tags<\/a>, shared with input tags.<\/li>\n<li><strong>Projects<\/strong>: Publication of ideas or projects carried out or in the portfolio. <strong>Project categories<\/strong>: Articles, Adusio, Video, etc&#8230; <strong>Project skills<\/strong>: these are the labels.<\/li>\n<li><strong>Pages<\/strong>: Spaces where <strong>legal, company information<\/strong>, <strong>services, forms,<\/strong> and <strong>utilities<\/strong> are provided. Structured menus. For me they are very important because they provide information to those who need it instantly.<\/li>\n<\/ul>\n<p>Well, with all the structured content, all that&#8217;s left is to explain <strong>the structure of the site<\/strong> (physical location, desktop view):<\/p>\n<ul>\n<li><strong>Header<\/strong>: Horizontal top of the post (Purple): Hamburger Menu, Trending Bar, Social Media Content Icons, Search Engine, Cart. Bottom (Navy): Logo, Main Menu, Language Selector.<\/li>\n<li><strong>Body: <\/strong>Left: Social Media sharing icons. Center: Content. Right: Sidebar, Service icons.<\/li>\n<li><strong>Post caption:<\/strong> From left to right: Newsletter Subscription, Company Menu, Customer Zone Menu, Service Icons.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;4 &#8211; Configuraci\u00f3n de WordPress 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;4 &#8211; Configuraci\u00f3n de WordPress 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Configuration_2\"><\/span><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">WordPress Configuration 2<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/inicio-jukan-tateisi-bJhT_8nbUA0-unsplash-1080x607px.jpg&#8221; alt=&#8221;inicio-imagen&#8221; title_text=&#8221;inicio-jukan-tateisi-bJhT_8nbUA0-unsplash-1080x607px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;4.1 &#8211; Configuraci\u00f3n inicial&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Initial_Setup\"><\/span>Initial Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>The first day you&#8217;re faced with a blank <strong>WordPress<\/strong> wall, you&#8217;ll never forget it. It&#8217;s an electrifying experience (at least, in my case), there are so many things: <strong>menus<\/strong>, <strong>checkboxes<\/strong>, <strong>buttons<\/strong>, <strong>drop-down lists<\/strong>, etc&#8230;, that you don&#8217;t know where to start. I calmed down (I think) and started watching a video on how to <strong>install WordPress<\/strong> and <strong>how to get started<\/strong>.<\/p>\n<p>I&#8217;ve already said that I&#8217;ve <strong>read a lot<\/strong>, <strong>a lot<\/strong>, <strong>a lot<\/strong>. Don&#8217;t panic, I&#8217;ve read so much because I started from scratch, but still, <strong>WordPress is quite intuitive<\/strong> and has a lot of interesting helps. I&#8217;m sure you&#8217;ll have to consult things, but, I assure you, <strong>there will always be a wise mind<\/strong> to answer you. One of the <strong>most important things<\/strong> <strong>WordPress<\/strong> has is the <strong>User Community<\/strong>, which is <strong>huge<\/strong>, <strong>altruistic<\/strong> , and <strong>&#8220;very nice people.&#8221;<\/strong><\/p>\n<p>There is no one better than <strong>WordPress<\/strong> to explain <strong>WordPress. <\/strong>So I recommend you start at the beginning and check out <strong>support<\/strong> if you&#8217;re <a title=\"New to WordPress\" role=\"link\" href=\"https:\/\/es.wordpress.org\/support\/article\/new-to-wordpress-where-to-start\/\" target=\"_blank\" rel=\"noopener nofollow\">new to WordPress<\/a><strong>. <\/strong>You have the essentials in the link above and I recommend that you scrupulously follow the steps to <strong>learn<\/strong> and <strong>learn well<\/strong>.<\/p>\n<p>Configurations <strong>Username<\/strong> (username, e-mail and password), <strong>Permalinks<\/strong> (the cascading structure of your website), the <strong>Language<\/strong> you want it to be in <strong>WordPress<\/strong> presents you with menus, and hundreds of other actions are perfectly explained in the help and support of <strong>WordPress<\/strong>. You can also locate, with internet searches, articles or tutorials that help you configure the first settings (e.g.: <a title=\"joseramonbernabeu.com\" role=\"link\" href=\"https:\/\/joseramonbernabeu.com\/tutorial\/configurar-wordpress-primeros-pasos\/\" target=\"_blank\" rel=\"noopener nofollow\">joseramonbernabeu.com<\/a>), and later, when the details begin, go to the <strong>WordPress<\/strong> <em>&#8220;bible&#8221;<\/em>: <a title=\"WordPress Help\" role=\"link\" href=\"https:\/\/ayudawp.com\/\" target=\"_blank\" rel=\"noopener nofollow\">WordPress Help<\/a>, <strong>Fernando Tellado&#8217;s<\/strong> blog that is a reference in what concerns us.<\/p>\n<p>The important thing, and believe me, it&#8217;s true, is that <strong>you will never be alone<\/strong>. No matter how complicated the issue is, you will always find a <strong>helping hand<\/strong> that will help.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/extra-by-elegant-themes-750x398px.jpg&#8221; alt=&#8221;extra-by-elegant-themes-imagen&#8221; title_text=&#8221;extra-by-elegant-themes-750x398px&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;4.2 &#8211; Elecci\u00f3n de Tema&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Choice_of_Theme\"><\/span>Choice of Theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Earlier I pointed out that a <strong>Theme<\/strong>, in <strong>WordPress<\/strong>, is a <strong>template<\/strong> in which to accommodate the content that you are going to offer to your audience. It&#8217;s about presenting in the best possible way the posts, <strong>pages<\/strong>, <strong>forms<\/strong>, <strong>images<\/strong>, <strong>typography<\/strong> and the <strong>rest of the services<\/strong> that you are going to offer to your <strong>readers<\/strong>.<\/p>\n<p>The truth is that it <strong>was not difficult<\/strong> for me to choose an option. Having seen the profile of the <strong>article to be published<\/strong>, the <strong>typical readership<\/strong>, the <strong>target brands<\/strong> of the magazine, etc&#8230;, I had to focus on <em>&#8220;quality&#8221;.<\/em> I needed an <strong>elegant<\/strong>, <strong>solvent<\/strong>, <strong>fast<\/strong> and eminently <strong>graphic<\/strong> theme. I&#8217;ve been valuing <a title=\"Magazine Pro\" role=\"link\" href=\"https:\/\/www.studiopress.com\/themes\/magazine\/\" target=\"_blank\" rel=\"noopener nofollow\">Magazine Pro<\/a>, <a title=\"Jannah\" role=\"link\" href=\"https:\/\/themeforest.net\/item\/jannah-wordpress-news-magazine-theme\/19659555\" target=\"_blank\" rel=\"noopener nofollow\">Jannah<\/a>, <a title=\"Foxiz\" role=\"link\" href=\"https:\/\/themeforest.net\/item\/foxiz-wordpress-newspaper-and-magazine\/34617430\" target=\"_blank\" rel=\"noopener nofollow\">Foxiz<\/a>, <a title=\"Newsmag\" role=\"link\" href=\"https:\/\/mhthemes.com\/wp-themes\/newsmag-magazine-wordpress-theme\/\" target=\"_blank\" rel=\"noopener nofollow\">Newsmag<\/a> and <a title=\"Extra\" role=\"link\" href=\"https:\/\/www.elegantthemes.com\/gallery\/extra\/\" target=\"_blank\" rel=\"noopener nofollow\">Extra.<\/a> One is free, the rest are very well priced and have great website builders (WP Backery, Elementor, BuddyPress, etc&#8230;), but as with <strong>WordPress<\/strong>, the more than 600,000 installations of <strong>Divi<\/strong> (Elegant Themes) made me opt for <strong>Extra<\/strong>, its magazine version.<\/p>\n<p>The <strong>Divi<\/strong> theme and the <strong>Divi Builder<\/strong> are a benchmark in the <strong>WordPress<\/strong> market. Fully <strong>customizable<\/strong>, with endless <strong>modules<\/strong> and <strong>technology<\/strong> far ahead of the competition, they are the perfect tool for those who, like me, are just starting out.<\/p>\n<p>That&#8217;s why I opted for the <strong>Extra<\/strong> theme from <strong>Elegant Themes<\/strong> and a collection of plugins to add features to the digital magazine.<\/p>\n<p>The <strong>Extra<\/strong> template is <strong>simple, elegant and intuitive<\/strong>, designed for <strong>newscasts<\/strong> and <strong>magazines<\/strong> and presents <strong>several types of menus<\/strong> where you can find content.<\/p>\n<p><strong>Extra<\/strong>, in addition, provides a very logical structure for a <strong>newscast<\/strong>, contributes <strong>Comments<\/strong>, Miscellaneous <strong>Menu areas<\/strong>, integrates <strong>Bloom<\/strong> and <strong>Monarch<\/strong> (Plugins <strong>Elegant Themes<\/strong> for <strong>Opt-ins<\/strong> and <strong>Social Networks<\/strong>), incorporates a module compatible with <strong>Woocommerce<\/strong> for e-commerce and very important chapters such as the <strong>Divi Builder<\/strong>, the <strong>Category Builder<\/strong>, Category Settings <strong>optimization<\/strong>, <strong>SEO<\/strong>, <strong>customization<\/strong> , and <strong>compatibility<\/strong> with most <strong>WordPress<\/strong> plugins. All this at a <strong>very reasonable price<\/strong>, with <strong>a very good technical service<\/strong> and <strong>constant updates<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/plugins-justin-morgan-ZjX-z2Q5zrk-unsplash-1920x1280px.jpg&#8221; alt=&#8221;plugins-imagen.jpg&#8221; title_text=&#8221;plugins-justin-morgan-ZjX-z2Q5zrk-unsplash-1920x1280px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;4.3 &#8211; Plugins esenciales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Essential_Plugins\"><\/span><strong>Essential Plugins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>It is necessary, in the <strong>basic WordPress setup<\/strong>, to get hold of at least a few plugins to start using your <strong>WordPress<\/strong> <strong>safely and<\/strong> <strong>effectively<\/strong>. I can&#8217;t deny that, at the beginning, I was guided by tutorials and articles that recommended this or that plugin. One free, one paid, one for security, one for <strong>spam<\/strong>, one for <strong>optimization<\/strong>, don&#8217;t forget <strong>languages, etc<\/strong>&#8230;<\/p>\n<p>The fact is that, after a year, today I have <strong>38 plugins<\/strong> in action for the most varied functions. As a general rule, <strong>the fewer plugins<\/strong>, <strong>the higher the performance<\/strong>, since there is <strong>less code<\/strong> to read and execute. However, you will have <strong>fewer features<\/strong> and <strong>information<\/strong>. It should also be noted that, sometimes, a plugin is installed and activated <strong>for a specific need<\/strong> (backup, broken links, etc&#8230;) and then deactivated and uninstalled.<\/p>\n<p>I&#8217;m going to make a small description of the main ones: (In <span style=\"color: #339966;\"><strong>green<\/strong><\/span> the ones that I consider <strong>essential plugins<\/strong>, in <span style=\"color: #ff6600;\"><strong>orange<\/strong><\/span> the very interesting plugins to <strong>add features<\/strong>, in <span style=\"color: #993366;\"><strong>purple<\/strong><\/span> the <strong>specific plugins<\/strong> for a single function, in <strong>black<\/strong>, the <strong>rest<\/strong>.)<\/p>\n<ul>\n<li><span style=\"color: #993366;\"><strong>Abandoned Cart Lite for Woocommerce<\/strong><\/span><strong>: <\/strong>To find out which carts our users abandon and follow up by email. <strong>Free<\/strong>. A must-have in the use of <strong>Woocommerce<\/strong>.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>Ad Inserter Pro<\/strong><\/span>: I think it&#8217;s the <strong>best plugin for advertising, <\/strong>technologically super-advanced. <strong>Reasonable price<\/strong>. 100% compatible with <strong>Google Adsense<\/strong>, <strong>Ezoic<\/strong>, etc&#8230;<\/li>\n<li><span style=\"color: #993366;\"><strong>Advanced Woo Search<\/strong><\/span>: <strong>Very interesting predictive search engine<\/strong> for <strong>Woocommerce<\/strong>. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #993366;\"><strong>Price adjustment<\/strong><\/span><strong>:<\/strong> Very interesting plugin by <strong>Enrique J. Ros<\/strong>. <strong>Super economical<\/strong>. It is used to <strong>set the same price in Woocommerce regardless of the country and VAT rate<\/strong>.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>ARMember<\/strong><\/span><strong>:<\/strong> <strong>Membership<\/strong> plugin with very interesting features, very simple. <strong>Economical<\/strong>. It is worth noting the ease of making <strong>forms<\/strong>.<\/li>\n<li><strong><span style=\"color: #339966;\">Bloom<\/span>:<\/strong>If you want to set up engaging opt-in forms in a simple way, there&#8217;s no better one.<strong> Free with Divi.<\/strong><\/li>\n<li><strong><span style=\"color: #339966;\">Code Snipets<\/span>:<\/strong> A simple, clean, and simple way to <strong>run code snippets<\/strong> on your site. <strong>Free<\/strong>. A must-have when you&#8217;re not working with a <strong>child theme<\/strong>.<\/li>\n<li><span style=\"color: #339966;\"><strong>Complianz<\/strong><\/span><strong>:<\/strong> Two <strong>extraordinary add-ons<\/strong> (<strong>Terms &amp; Conditions<\/strong> and <strong>Privacy Suite<\/strong>) to ease the cumbersome task of updating <strong>site privacy<\/strong> and <strong>cookie banner<\/strong>. <strong>Reasonable price<\/strong>.<\/li>\n<li><span style=\"color: #993366;\"><strong>Custom Product Tabs for Woocommerce<\/strong><\/span>: You can live without it, but if you use <strong>Woocommerce<\/strong>, sooner or later you&#8217;ll want to add <strong>tabs to your product listing<\/strong>. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #993366;\"><strong>Easy Table of Contents<\/strong><\/span><strong>: <\/strong>Create an <strong>interesting table of contents<\/strong> for your posts. <strong>Free<\/strong>. <strong>Highly recommended<\/strong> to add a bit of extra <strong>SEO<\/strong> to posts.<\/li>\n<li><strong>Embed Plus YouTube WordPress Plugin: <\/strong>It&#8217;s probably not essential, but I&#8217;ve noticed better viewing of videos only <strong>with the Youtube URL. Free. <\/strong>It requires <strong>fine-tuning<\/strong>, take your time.<\/li>\n<li><span style=\"color: #993366;\"><strong>Filebird Lite<\/strong><\/span>: On a site like <strong>encyclobjects<\/strong> with a lot of images, it&#8217;s very necessary, since you can organize them into <strong>folders for better location<\/strong>. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #339966;\"><strong>Health Check &amp; Troubleshooting<\/strong><\/span><strong>: A must<\/strong>. It&#8217;s a very useful <strong>WordPress<\/strong> tool to use when you have <strong>a Site Health issue<\/strong>. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #993366;\"><strong>IndexNow<\/strong><\/span>: If you want <strong>to automatically index<\/strong> all posts on <strong>Bing<\/strong> and <strong>Yandex<\/strong>, this is the <strong>plugin, from Microsoft Bing<\/strong>. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>Monarch Plugin<\/strong><\/span>: A <strong>very elegant<\/strong> way to engage your <strong>Social Media website. <\/strong>Easy to set up. <strong>Free with Divi<\/strong>.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>Nelio Content<\/strong><\/span>: <strong>An extraordinary discovery<\/strong>. To <strong>automatically schedule and share your content on Social Media<\/strong>. Up to 15 profiles. <strong>Price to be improved<\/strong>.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>Newsletter, SMTP, Email marketing and Subscribe forms by Brevo<\/strong><\/span><strong>: <\/strong>They supported me from the beginning. Lovely people and <strong>very professional. <\/strong>Automate your <strong>email marketing<\/strong>, <strong>Whatsapp<\/strong>, <strong>SMS, <\/strong>etc&#8230; <strong>Up to 300 free daily actions<\/strong>. Ideal to start with and very simple.<\/li>\n<li><span style=\"color: #993366;\"><strong>One Click Accessibility<\/strong><\/span><strong>: <\/strong>Allows the web to be <strong>more accessible<\/strong> (not entirely), both on desktop and in mobile view. It&#8217;s a <strong>additional benefit. Free.<\/strong><\/li>\n<li><span style=\"color: #993366;\"><strong>PDF Invoices &amp; Packing Slips for WooCommerce<\/strong><\/span><strong>: Automatic invoices and packing slips<\/strong> for <strong>Woocommerce<\/strong>. Convenient and simple to set up<strong>. Free.<\/strong><\/li>\n<li><span style=\"color: #993366;\"><strong>Minimum order in WooCommerce<\/strong><\/span><strong>: <\/strong>Another genius from <strong>Enrique J. Ros. <\/strong>It seems unbelievable but no, there is no minimum order in <strong>Woocommerce. <\/strong>This is solved in one fell swoop<strong>. Super economical.<\/strong><\/li>\n<li><span style=\"color: #339966;\"><strong>Rank Math SEO<\/strong><\/span><strong>: A must. <\/strong>If you want to be where you need to be, you need this SEO plugin <strong>. <\/strong>Very organized and comprehensive<strong>. Free. <\/strong>It requires <strong>reading the documentation well.<\/strong><\/li>\n<li><span style=\"color: #339966;\"><strong>Rank Math SEO Pro<\/strong><\/span><strong>: A must. <\/strong>If you want to be where you need to be and be in front<strong>. It&#8217;s the most feature-rich plugin of all SEOs. Reasonable price. Drawback:<\/strong> slow down a little bit.<\/li>\n<li><span style=\"color: #339966;\"><strong>Security Optimizer<\/strong><\/span>: <strong>A must-have security plugin<\/strong>. If you want to keep your website secure, keep hackers away by blocking their way, as well as control your activity, this is the <strong>perfect plugin<\/strong>. <strong>Free<\/strong>. <strong>Superb creation of Siteground to sleep peacefully<\/strong>. Super simple to set up.<\/li>\n<li><span style=\"color: #339966;\"><strong>Speed Optimizer<\/strong><\/span>: <strong>A must-have plugin for web optimization and performance<\/strong>. Caching plugin made by <strong>Siteground<\/strong> that, in conjunction with the <strong>dynamic cache<\/strong> and the <strong>Memcached object cache<\/strong> , offers <strong>some super interesting features<\/strong>. <strong>Free<\/strong>. Best with <strong>Siteground<\/strong> hosting. Very simple to set up. It also includes <strong>image optimization<\/strong> and <strong>CSS<\/strong> and <strong>JavaScript treatment.<\/strong><\/li>\n<li><span style=\"color: #993366;\"><strong>Sumo Reward Points<\/strong><\/span>: A complete plugin with <strong>points and rewards<\/strong> to incentivize your website. <strong>Economical<\/strong>. You need to stay on top of updates. Documentation can be improved.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>The Events Calendar<\/strong><\/span>: Feature-rich event plugin, it works like a charm. <strong>Free<\/strong>. Simple to set up. It has additional modules for <strong>tickets<\/strong>, <strong>reservations<\/strong>, <strong>agenda<\/strong>&#8230;<\/li>\n<li><strong>User Role Editor<\/strong>: User profiles and capabilities. <strong>Free<\/strong>.<\/li>\n<li><strong>Classic Widgets<\/strong>: I got used to dragging and dropping and used it. Now going back to modern widgets would take a lot of work. I&#8217;ll leave it as it is. <strong>Free<\/strong>.<\/li>\n<li><span style=\"color: #339966;\"><strong>Woocommerce<\/strong><\/span>: <strong>Essential<\/strong> if you want to have an <strong>e-commerce with features<\/strong> (some). Better to start with the <strong>Fernando: I&#8217;ll<\/strong><strong>call you,<\/strong> because the setup takes a long time. <strong>Free<\/strong>. There are many extensions to customize it.<\/li>\n<li><span style=\"color: #ff6600;\"><strong>WooCommerce Multilingual &amp; Multicurrency<\/strong><\/span><strong>: <\/strong>Together with <strong>WPML<\/strong> , they make it easy to correctly translate products and other <strong>Woocommerce<\/strong>. Also multi-currency<strong>. Free.<\/strong><\/li>\n<li><strong>WooCommerce PayPal Payments: <\/strong>To accept <strong>PayPal<\/strong> payments on the <strong>Woocommerce<\/strong> platform. Very heavy, it slows down and <strong>generates some problems<\/strong>. <strong>Free<\/strong>. Today, more and more users accept other platforms, so <strong>PayPal<\/strong> is no longer essential. In my case, to be extinguished due to its <strong>high transaction cost<\/strong>.<\/li>\n<li><span style=\"color: #339966;\"><strong>WooPayments<\/strong><\/span><strong>: <\/strong>The<strong> Woocommerce <\/strong> payments platform.Simple, reliable, and with the addition of <strong>Google Pay<\/strong>, <strong>Apple Pay<\/strong> , and <strong>Stripe. Free.<\/strong><\/li>\n<li><span style=\"color: #993366;\"><strong>WPML Media<\/strong><\/span><strong>: <\/strong>The image and media translation section of <strong>WPML.<\/strong> If you don&#8217;t want to have to duplicate all the images in all languages, use it. <strong>Free with WPML.<\/strong><\/li>\n<li><span style=\"color: #339966;\"><strong>WPML Multilingual CMS:<\/strong><\/span> The heart of <strong>WPML,<\/strong> <strong>the best translator for WordPress<\/strong>. If you need a multilingual wordpress, this is the best complement for your translation. <strong>Price can be improved<\/strong>. Very good technical service, but it is <strong>essential to study the documentation<\/strong>.<\/li>\n<li><span style=\"color: #993366;\"><strong>WPML SEO<\/strong><\/span><strong>: <\/strong>Another shortcut to not having to manually translate all the <strong>SEO<\/strong> components of your <strong>WordPress<\/strong>. <strong>Free with WPML.<\/strong><\/li>\n<li><span style=\"color: #339966;\"><strong>WPML String Translation<\/strong><\/span>: The technical part of <strong>WPML<\/strong>, <strong>you have to study<\/strong>, but it solves a lot of problems. <strong>Free with WPML.<\/strong><\/li>\n<li><span style=\"color: #993366;\"><strong>YITH WooCommerce Wishlist<\/strong><\/span><strong>: <\/strong>If you want to have a <strong>wishlist <\/strong>in your store<strong>, <\/strong>this may be the solution<strong>. Basic but reliable. Free.<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;5 &#8211; Dise\u00f1o y personalizaci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/diseno-magazin-encyclobjects-1080x577px.jpg&#8221; alt=&#8221;dise\u00f1o-magazin-encyclobjects-imagen&#8221; title_text=&#8221;dise\u00f1o-magazin-encyclobjects-1080x577px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;5 &#8211; Dise\u00f1o y personalizaci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_Customization\"><\/span>Design &amp; Customization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>idea<\/strong> that was going around in my head was the magazine <strong>Orologi. <\/strong>In that magazine, the protagonist <strong>was not the design<\/strong> (by the way, <strong>minimal, but super elegant<\/strong><strong>), it<\/strong> was<strong> the watches, the images. <\/strong>All the <strong>colour<\/strong>, the <strong>dynamism<\/strong>, the <strong>seduction<\/strong>&#8230;, everything was in the <strong>images<\/strong>, they were the <strong>real protagonists<\/strong> of the magazine. They were images on a <strong>blank sheet of paper<\/strong> with <strong>clear, professional and suggestive text<\/strong>.<\/p>\n<p>But of course, <strong>Orologi<\/strong> only presents watches, <strong>encyclobjects.com<\/strong> plays on a <strong>bigger<\/strong> field, with <strong>more and different objects<\/strong>, <strong>more colors<\/strong>, <strong>more details, more information and interaction&#8230; <\/strong>How to design and present all this content on a continent in an <strong>orderly<\/strong>, <strong>complete<\/strong>, <strong>simple<\/strong> and <strong>suggestive<\/strong> way? <strong> \u00bf<\/strong>Simple? I don&#8217;t know.<\/p>\n<p>I know that <strong>most things are already made up<\/strong>, so observation was my best alternative, so I started <strong>snooping through publications<\/strong> (on paper and on the internet) and came to a conclusion that confirmed my suspicions. If the protagonist is the <strong>product<\/strong>, the <strong>image<\/strong>, the <strong>news<\/strong>, let&#8217;s leave it all the prominence and only highlight<strong> our logo<\/strong> as a brand image.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/logotipo-paleta-de-colores-imagen-1080x337px.jpg&#8221; alt=&#8221;logotipo-paleta-de-colores-imagen&#8221; title_text=&#8221;logotipo-paleta-de-colores-imagen-1080x337px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;5.1 &#8211; Logotipo y paleta de colores&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Logo_Color_Palette\"><\/span><strong>Logo &amp; Color Palette<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>Encyclobjects is a made-up acronym<\/strong>. The <strong>RAE Dictionary<\/strong> defines <strong>acronym<\/strong>: 2. m. <em>A word formed by the union of elements of two or more words, constituted by the beginning of the first and the end of the last, or frequently, by other combinations. <\/em>The fact is that <em>it &#8220;sounds&#8221;<\/em> like an <strong>encyclopedia of objects<\/strong>, which is <strong>exactly what you want to convey.<\/strong> What happens, which in the end, is <em>&#8220;what happens to me&#8221;,<\/em> is that <strong>I like<\/strong> <strong>complications<\/strong> and, <strong>in English<\/strong>, it seemed <strong>more international<\/strong> to me.<\/p>\n<p>As the domain is <strong>encyclobjects.com<\/strong>, for the logo I thought it was appropriate to continue with the name <strong>encyclobjects<\/strong>, since it is, <strong>first,<\/strong> <strong>about ratifying the acronym<\/strong> (encyclopedia of objects), and <strong>second<\/strong>, making <strong>encyclobjects<\/strong> sound like <strong>a short<\/strong> and easy to<strong> remember<\/strong> word with the sum of words <strong>encyclopedia + objects<\/strong>. This way I avoided searching for an <strong>object<\/strong>, or other <strong>image\/shape\/icon<\/strong> that evoked an encyclopedia of objects.<\/p>\n<p>The <strong>nexus<\/strong>, <strong>the o<\/strong>, divides the <strong>acronym<\/strong> into 2 parts with the same number of letters <strong>(encycl or bjects), <\/strong>curious isn&#8217;t it? For the logo I would have to look for <strong>something unique<\/strong> for that<strong> letter &#8220;o&#8221;. <\/strong>At first I thought of <span style=\"color: #ff6600;\">[<\/span><span style=\"color: #008000;\"><span style=\"color: #339966;\">encycl<span style=\"color: #ff6600;\">or<\/span>bjects<span style=\"color: #ff6600;\">],<\/span><\/span><\/span> <strong>and then <\/strong>searching, searching&#8230; (logically in royalty-free images), I found an<strong> orange <\/strong><strong>billiard ball<\/strong> with a<strong> power symbol<\/strong> on it. With <strong>a few tweaks<\/strong> I put it in the center, <strong>a little bigger<\/strong> &#8220;et voil\u00e0&#8221;, the logo created.<\/p>\n<p>For the <strong>Favicon<\/strong> (thumbnail of the logo that appears in browser tabs), I removed the text leaving only the <strong>brackets<\/strong> that wrap around the billiard ball with the <strong>power symbol<\/strong>. In this way, the <strong>digital nature<\/strong> of the magazine was further emphasized.<\/p>\n<p>With the logo already designed, I decided <strong>on a more intense color palette <\/strong>for the <strong>header, <\/strong>very marked by the <strong>navy blue<\/strong> color that would be the background of the <strong>main menu<\/strong> and the <strong>logo<\/strong>. And another basically<strong> neutral <\/strong><strong>color palette <\/strong>for <strong>content, menus, and statements. <\/strong>This second palette has had <strong>very slight modifications <\/strong>(some transparencies) compared to the one that comes <strong>standard in Extra<\/strong> (it is very difficult to improve the unbeatable).<\/p>\n<p>Here is the coding of the color palettes:<\/p>\n<p><strong>&#8211; Header:<\/strong> <strong>Purple<\/strong>: rgba(92,6,186,0.76), <strong>Navy blue<\/strong>: #070f6b, <strong>orange Logo<\/strong>: #fe702e, <strong>Orange Submenu<\/strong>: rgba(247,131,0,0.93), <strong>Green Logo<\/strong>: #2a8e7a, <strong>White Text &amp; Menus<\/strong>: rgba(255,255,255,0,6), <strong>White Link Text &amp; Menus<\/strong>: #ffffff<\/p>\n<p>&#8211; <strong>Content<\/strong>: <strong>Background<\/strong>: rgba(201,192,237,0), <strong>Fixed navigation text:<\/strong> rgba(255,255,255,0.6), <strong>Fixed navigation link<\/strong>: #ffffff, <strong>Fixed navigation background<\/strong>: #3e5062, <strong>Text<\/strong>: rgba(5,5,5,0.6), <strong>Text link<\/strong>: rgba(239,83,4,0.78), <strong>Header text<\/strong>: rgba(0,0,0,0.75), <strong>Accent color<\/strong>: #00a8ff<\/p>\n<p><strong>Footer: Text: rgba <\/strong>(255,255,255,0.6), <strong>Header text<\/strong>: rgba(255,255,255,0.6), <strong>Text link<\/strong>: #ffffff, <strong>bottom bar background<\/strong>: rgba(0,0,0,0.3).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/personalizador-de-tema-encyclobjects-1080x609px.jpg&#8221; alt=&#8221;personalizador-de-tema-imagen&#8221; title_text=&#8221;personalizador-de&#8211;tema-encyclobjects-1080x609px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;5.2 &#8211; Personalizaci\u00f3n del tema&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Theme_Customization\"><\/span>Theme Customization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>Extra<\/strong>, by <strong>Elegant Themes<\/strong>, is a <strong>100% customizable<\/strong> template. In the <strong>WordPress<\/strong> menu is located the basic menu of <strong>Extra<\/strong>, in it is the <strong>Theme Customizer. <\/strong>In full screen, the <strong>home page<\/strong> and <strong>the customizer menu<\/strong> will appear on the left. The <strong>adjustments<\/strong> you make will appear <strong>immediately<\/strong> on the selected page, making it easier to <strong>check the result of the adjustment<\/strong>. If the setting is correct, you can save it with the <strong>Publish<\/strong> button.<\/p>\n<p>In addition, at the <strong>bottom<\/strong> of the menu we have <strong>3 types of visualization<\/strong>: <strong>desktop<\/strong>, <strong>tablet<\/strong> and <strong>mobile<\/strong>. You can also <strong>hide the menu<\/strong> to see your website <strong>in full screen<\/strong>. All the adjustments we can make are <strong>ordered<\/strong> as follows:<\/p>\n<p>&#8211; <strong>General Settings<\/strong>: Layout, Typography, Background Settings.<\/p>\n<p>&#8211; <strong>Header &amp; Navigation Settings<\/strong>: Header Format, Main Menu Bar, Secondary Menu Bar, Fixed Navigation Settings, Header Element Settings.<\/p>\n<p>&#8211; <strong>Footer settings<\/strong>: Layout, Typography, Footer elements, Bottom bar.<\/p>\n<p>&#8211; <strong>Buttons<\/strong>: Button styles, Button styles on hover.<\/p>\n<p>&#8211; <strong>Social networks<\/strong>: Inclusion of the URLs of each incorporated social network.<\/p>\n<p>&#8211; <strong>Site Identity<\/strong>: Site Title, Tagline, and Icon (Favicon)<\/p>\n<p>&#8211; <strong>Accessibility <\/strong>(Optional): <strong>One Click Accessibility<\/strong> icon settings and styles<\/p>\n<p>&#8211;<strong> Background image: <\/strong>If you want a background image you can place it, resize, etc&#8230;<\/p>\n<p>&#8211; <strong>Menus: <\/strong>You can set up and manage menus in 3 locations, display menus in 3 locations, and you can set up multiple menus.<\/p>\n<p>&#8211; <strong>Widgets<\/strong>: Depending on the columns in the footer and whether or not you choose sidebars, you can set up different widgets in various locations.<\/p>\n<p>&#8211; <strong>Homepage settings<\/strong>: Latest posts, static page, or <strong>Extra<\/strong> layout. For entry, you can select a page.<\/p>\n<p>&#8211; <strong>The Events Calendar<\/strong> (Optional): Settings for the different views of events, their categories, and the calendar.<\/p>\n<p>&#8211; <strong>Woocommerce<\/strong> (Optional): Once you install the <strong>Woocommerce<\/strong> plugin, you can customize some <strong>Woocommerce<\/strong> features to include with the <strong>Extra<\/strong> design.<\/p>\n<p>&#8211; <strong>Additional CSS<\/strong>: In addition to <strong>Extra&#8217;s<\/strong> own settings, you&#8217;ll be able to add styles of your own by adding <strong>additional CSS<\/strong> to the theme.<\/p>\n<p>This is the visual part of customizing the <a title=\"Elegant Themes\" href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Elegant Themes<\/a> <strong>Extra<\/strong> theme, but <strong>you haven&#8217;t stopped<\/strong> fully customizing and tweaking the theme. To set up <strong>Extra<\/strong> well, it is essential to follow the documentation provided by <strong>Elegant Themes.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/Tienda-1080x606px.jpg&#8221; alt=&#8221;tienda-imagen&#8221; title_text=&#8221;Tienda-1080x606px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;5.3 &#8211; Creaci\u00f3n de p\u00e1ginas, entradas y men\u00fas&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Creation_of_pages_entries_and_menus\"><\/span>Creation of pages, entries and menus.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>For <strong>WordPress<\/strong>, <strong>everything is posts<\/strong>, and although it establishes differences between <strong>posts<\/strong>, <strong>pages<\/strong>, <strong>events<\/strong> and <strong>projects<\/strong>, at the engine level, they are the same. On the other hand, and to get fully into the subject, one of the features of <strong>WordPress<\/strong> is the possibility to get to a site by <strong>different paths<\/strong>. All in search of <strong>navigation<\/strong> and to make <strong>the visit of users more attractive<\/strong> . In the case of <strong>encyclobjects.com<\/strong>, the structure of pages and menus has been made as follows:<\/p>\n<p><strong>&#8211; Pages<\/strong>: Spaces dedicated to: <strong>Home page<\/strong>, <strong>legal<\/strong> information, <strong>company<\/strong> information, <strong>interaction<\/strong> (forms), <strong>e-commerce <\/strong>(products), <strong>navigation<\/strong>, <strong>services,<\/strong> <strong>utilities and landing.<\/strong><\/p>\n<ul>\n<li><strong>Homepage: <\/strong><a title=\"Cover\" href=\"https:\/\/encyclobjects.com\/en\/\"><span style=\"color: #0000ff;\">Front page<\/span><\/a>.<\/li>\n<li><strong>Legal Information: <\/strong>Legal Notice, Terms &amp; Conditions, Privacy (EU), Privacy (UK), Cookie Policy (EU), Cookie Policy (UK), Liability<strong>.<\/strong><\/li>\n<li><strong>Company Information: <\/strong><span style=\"color: #339966;\"><span style=\"color: #993366;\">About <span style=\"color: #339966;\">Us<\/span><\/span><\/span>, <span style=\"color: #339966;\"><span style=\"color: #993366;\">Id<span style=\"color: #339966;\">ea <\/span><\/span><\/span>, <span style=\"color: #339966;\"><span style=\"color: #993366;\">Met<span style=\"color: #339966;\">hod<\/span><\/span><\/span>, <span style=\"color: #339966;\"><span style=\"color: #993366;\">Cont<span style=\"color: #339966;\">ent<\/span><\/span><\/span>, <span style=\"color: #339966;\"><span style=\"color: #993366;\">Quality <span style=\"color: #339966;\">Policy<\/span><\/span><\/span>, <span style=\"color: #0000ff;\">Posts<\/span>, <span style=\"color: #0000ff;\">Protagonists<\/span>, <span style=\"color: #0000ff;\">Authors<\/span>, <span style=\"color: #0000ff;\">Events<\/span>, <span style=\"color: #0000ff;\">Projects<\/span>, <span style=\"color: #0000ff;\">Activity<\/span>, <span style=\"color: #0000ff;\">Affiliation<\/span>, <span style=\"color: #0000ff;\">Testbed<\/span>, <span style=\"color: #0000ff;\">e-commerce<\/span>, <span style=\"color: #0000ff;\">Email marketing<\/span>, <span style=\"color: #0000ff;\">Advertising<\/span>, <a title=\"Social Media\" href=\"https:\/\/encyclobjects.com\/en\/activity\/social-media\/\"><span style=\"color: #0000ff;\">Social Networks<\/span><\/a>.<\/li>\n<li><strong>Interaction<\/strong>: <span style=\"color: #0000ff;\">Contact<\/span>, <span style=\"color: #0000ff;\">Login<\/span>, <span style=\"color: #0000ff;\">User Registration, Profile<\/span>, <span style=\"color: #0000ff;\">Change Password, Lost Password.<\/span><\/li>\n<li><strong>e-commerce<\/strong>: <span style=\"color: #0000ff;\">Store<\/span> (product pages), <span style=\"color: #0000ff;\"><span style=\"color: #339966;\">My ac<\/span>count<\/span><span style=\"color: #339966;\">, <span style=\"color: #0000ff;\"><span style=\"color: #339966;\">Wish<\/span>list<\/span>, Cart, Checkout.<\/span><\/li>\n<li><strong>Navigation:<\/strong> <span style=\"color: #993366;\"><span style=\"color: #339966;\">Site<\/span> map<\/span>.<\/li>\n<li><strong>Services<\/strong>: <span style=\"color: #0000ff;\">Subscription Plans<\/span><span style=\"color: #339966;\">, Points <span style=\"color: #0000ff;\">Program<\/span>, Shipping, Returns &amp; Refunds.<\/span><\/li>\n<li><strong>Utilities:<\/strong> <span style=\"color: #993366;\">Frequently Ask<span style=\"color: #339966;\">ed Questions<\/span><\/span><span style=\"color: #339966;\">, <span style=\"color: #993366;\">Lin<\/span>ks, Utility Files<\/span><\/li>\n<li><strong>Landing<\/strong> pages: Welcome to the newsletter<\/li>\n<\/ul>\n<p>&#8211; <strong>Tickets<\/strong>: Spaces for <strong>publications<\/strong>: <strong>Articles<\/strong> with images and text, <strong>Podcasts<\/strong> and <strong>Videos<\/strong>. They are always placed in containers, for example a page, a category, a tag, or a selection, etc&#8230;)<\/p>\n<p>&#8211; <strong>Events<\/strong>: Spaces intended for the presentation and promotion of events. They place either in the <strong>Events Calendar<\/strong> (Events page), in a selection of dates, in a <strong>category<\/strong> , or in a <strong>tag<\/strong>.<\/p>\n<p>&#8211; <strong>Products<\/strong>: These are spaces that present a <strong>file of an item<\/strong> for sale, either directly or by affiliation. They are located on the <strong>Store<\/strong> <strong>page<\/strong>, in <strong>product categories<\/strong>, or<strong> in product tags. <\/strong>They also appear on <strong>search pages.<\/strong><\/p>\n<p>&#8211; <strong>Projects<\/strong>: Spaces for the presentation of <strong>projects<\/strong>. They place well in <strong>categories<\/strong> or project <strong>skills<\/strong> .<\/p>\n<p>As you can see, a site with the characteristics of <strong>encyclobjects.com<\/strong> requires <strong>many pages<\/strong>, and ordering them well is essential to facilitate <strong>a smooth and easy navigation<\/strong> for our users. To offer a good navigation, we have prepared 4 menus that we have located in 5 areas and we detail them as follows:<\/p>\n<ul>\n<li><strong><span style=\"color: #0000ff;\">Main menu<\/span><\/strong>: Located in the <strong>header<\/strong> with the <strong><span style=\"color: #0000ff;\">Navy blue<\/span><\/strong> background.<\/li>\n<li><strong><span style=\"color: #993366;\">Secondary menu<\/span><\/strong>: Located in the <strong>header<\/strong> (Hamburger Menu) with the <strong><span style=\"color: #993366;\">Violet<\/span><\/strong> background. Second location in <strong>footer<\/strong> with the name <span style=\"color: #339966;\"><strong>Company<\/strong><\/span>.<\/li>\n<li><strong>Footer Menu<\/strong>: Located <strong>below the<\/strong> <strong>Marengo Grey<\/strong> background footer.<\/li>\n<li><strong><span style=\"color: #339966;\">Customer Area Menu<\/span><\/strong>: Located in the <strong>footer with<\/strong> the name <span style=\"color: #339966;\"><strong>Customer Zone.<\/strong><\/span><\/li>\n<\/ul>\n<p>An <strong>important<\/strong> detail to point out is, and always has to be a <strong>goal<\/strong> for any <strong>content creator<\/strong>, is to <strong>continuously suggest<\/strong> our users to <strong>log in<\/strong> every time they visit our <strong>communication spaces<\/strong>. In the case of <strong>encyclobjects.com<\/strong>, in addition to earning <strong>reward points<\/strong>, interaction <strong>saves time <\/strong>and improves the browsing experience. Now, <strong>how does a user know they&#8217;re logged in?<\/strong> In our case, we have used <strong>code<\/strong> so that, once the user is connected, the word <strong>Access<\/strong> in the <strong>main menu<\/strong> is transformed into their <strong>username<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/divi-builder-elegant-themes-600x300px.jpg&#8221; alt=&#8221;divi-builder-elegant-themes-imagen&#8221; title_text=&#8221;divi-builder-elegant-themes-600x300px&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;5.4 &#8211; Divi Builder&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Divi_Builder\"><\/span><strong>Divi Builder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>WordPress<\/strong> has a before and after<strong> Divi Builder<\/strong>, the <strong>most used<\/strong> visual builder in the creation and design of web spaces. If, from the beginning, <strong>WordPress<\/strong> was a software that could be used by people without programming knowledge, since the emergence of Divi templates <strong>, <\/strong>and the subsequent presentation of the <strong>Divi Builder<\/strong>, designing web pages with <strong>WordPress<\/strong> is <strong>even easier<\/strong>.<\/p>\n<p><strong>Divi Builder<\/strong> is here to <strong>help<\/strong>. It can be used to further customize the <strong>Extra<\/strong> template (or any other <strong>Divi<\/strong> template), and turn a web space into anything imaginable <strong>without any programming knowledge!<\/strong><\/p>\n<p><strong>WordPress<\/strong> content using <strong>Divi Builder<\/strong> is structured into <strong>sections<\/strong>, <strong>rows<\/strong>, and <strong>modules<\/strong>.<\/p>\n<ul>\n<li><strong>Sections:<\/strong> in <strong><span style=\"color: #3366ff;\">Blue<\/span><\/strong>, they contain a <strong>complete unit<\/strong> (page, entry, etc&#8230;) or a <strong>partial unit<\/strong>. They have <strong>individual settings<\/strong> (content, layout, and advanced) and contain <strong>rows<\/strong>.<\/li>\n<li><strong>Rows<\/strong>: <strong><span style=\"color: #00ff00;\">in Green<\/span><\/strong>, horizontal, they can contain <strong>1,2,3, 4 or more columns<\/strong>, of the <strong>same size or different<\/strong>. It also has <strong>individual settings <\/strong>(content, layout and advanced) and, in turn, each column can contain one or more <strong>modules, <\/strong>which are the tools that contain the functions.<\/li>\n<li><strong>Modules:<\/strong> in <strong>Charcoal Grey<\/strong>: These are the <strong>functional containers<\/strong> where the contents are located. There are modules (Short Announcement, Audio, Button, Search Engine, Carousel, Gallery, Image, Menu, Subscription, Text, Video, etc&#8230; up to more than 40 functionalities) There are also <strong>Woocommerce<\/strong> modules. Each module has its <strong>own individual settings<\/strong> (content, design and advanced)<\/li>\n<\/ul>\n<p><strong>Sections<\/strong>, <strong>rows<\/strong>, and <strong>modules<\/strong> all have <strong>editing tools<\/strong> that allow you <strong>to save to the library<\/strong>, <strong>copy<\/strong>, <strong>paste<\/strong>, <strong>deactivate<\/strong>, and even <strong>generate content<\/strong> using <strong>artificial intelligence<\/strong>. These features allow us <strong>to save a lot of time<\/strong> on repetition tasks.<\/p>\n<p>Due to its enormous <strong>design<\/strong>, <strong>adjustment,<\/strong> and <strong>editing<\/strong> possibilities, it is convenient to study <strong>the Divi Builder<\/strong> documentation and even <strong>view tutorials<\/strong>. Learning <strong>is fast,<\/strong> as it is a <strong>very intuitive<\/strong> tool and combined with the visual nature of its application, the first results are obtained quickly.<\/p>\n<p><strong>Extra<\/strong>, the <strong>Elegant Themes<\/strong> magazine template also has a <strong>Category Builder, <\/strong>smaller than <strong>Divi Builder<\/strong> but very practical to quickly configure and design the <strong>categories<\/strong> of your <strong>WordPress.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;6 &#8211; Creaci\u00f3n de contenido&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/contenido-glenn-carstens-peters-loaTW2AfDYU-unsplash-1080x715px.jpg&#8221; alt=&#8221;contenido-imagen&#8221; title_text=&#8221;contenido-glenn-carstens-peters-loaTW2AfDYU-unsplash-1080x715px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;6 &#8211; Creaci\u00f3n de contenido&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Creation\"><\/span>Content Creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Creating good and original content,<\/strong> that is the <strong>goal of every publication<\/strong>. In our case, we publish a <strong>digital magazine<\/strong>, even more so, since the internet is a world without barriers and <strong>robots<\/strong> (bots) detect at the minimum any <strong>copying<\/strong>, <strong>plagiarism<\/strong> or <strong>simulation<\/strong> that is intended to be carried out. That is why, for us, <strong>too, original content<\/strong> is simply : <strong>the goal<\/strong>.<\/p>\n<p>There are other factors that influence us when it comes to maintaining this premise, such as: <strong>our own satisfaction<\/strong> and the <strong>audience. <\/strong>I really like it when a reader leaves a <strong>positive comment<\/strong> on one of my articles, and I guess readers also <strong>like to read<\/strong> (or view) <strong>good content<\/strong>, therefore, we are in the same boat.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;6.1 &#8211; Contenido editorial&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Editorial_content\"><\/span>Editorial content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>Creating good original content isn&#8217;t that simple<\/strong>. It requires prior work <strong>of searching for topics<\/strong>, inclusion in an <strong>editorial calendar<\/strong>, <strong>gathering information<\/strong>, <strong>writing the article<\/strong>, <strong>rating the editor,<\/strong> <strong>scheduling, <\/strong><strong> publishing, <\/strong><strong> content marketing<\/strong>, and<strong> monitoring the publication.<\/strong><\/p>\n<p><strong>We follow all these stages step by step<\/strong>, and we do it as follows:<\/p>\n<p>\u2013 <strong>Topic search<\/strong>. We limit our content to the world of <strong>accessories<\/strong>, <strong>complements<\/strong> and <strong>objects<\/strong>, and within this world, we refer to <strong>high-value products<\/strong> (not only economical, e.g.: a <strong>Zippo lighter<\/strong> is not excessively expensive, but it is excellent), and <strong>to highly prestigious brands<\/strong>. In the <strong>first stage<\/strong> (where we are now), the search for topics is <strong>selective<\/strong>, <strong>looking for impact brands,<\/strong> although not the most well-known, to <strong>provoke a certain curiosity<\/strong>. <strong>Later<\/strong>, we will <strong>alternate the contents<\/strong> to fill each of the containers of our publication.<\/p>\n<p>\u2013 <strong>Editorial calendar. <\/strong>Our editorial calendar is the <strong>Newsletter<\/strong>. <strong>On a monthly<\/strong> basis, our newsletter presents <strong>new content<\/strong> every first of the month. We usually work <strong>a couple of months in advance,<\/strong> but it is not always possible to keep up the pace and it is necessary to readjust it for an <strong>article that is delayed<\/strong> <em>(On these occasions, it is possible to hear a word louder than usual in the Editor&#8217;s office).<\/em><\/p>\n<p><em>\u2013 <\/em><strong>Permissions<\/strong>: We usually <strong>request permission<\/strong>, when we decide to start an article, from the owners of the sites from which we intend to obtain the information. Both images and texts can be <strong>protected by copyright<\/strong> and we must not violate those rights. Therefore, we always <strong>advise you to request authorization for the use of content that is not from our domain<\/strong>. In the <strong>vast majority of cases, we have always been given permission<\/strong> to use content.<\/p>\n<p>\u2013 <strong>Collection of information<\/strong>. The <strong>author in charge<\/strong> of writing (or recording) the article <strong>collects information<\/strong> about it, whether <strong>audiovisual<\/strong>, <strong>graphic<\/strong> or <strong>written<\/strong>. This information is stored in the <strong>assigned folders<\/strong> and in the <strong>defined formats <\/strong>(<strong>jpg<\/strong>, <strong>png<\/strong>, <strong>webp<\/strong>, <strong>docx<\/strong>, etc&#8230;).<\/p>\n<p>\u2013 <strong>Preparation of the article<\/strong>. With the archived media that <strong>the author<\/strong> deems appropriate, he begins to write or record the article. Each time you use a medium, you record it in the <strong>Bibliography and media<\/strong> box. Media that is not used is deleted. The content is included in the post, the media is added (<strong> Filebird Lite<\/strong> plugin,<strong> Youtube<\/strong>), translated (<strong>WPML)<\/strong> and formatted. It is saved and as appropriate, <strong>scheduled or reprogrammed<\/strong>.<\/p>\n<p>\u2013 <strong>Editor&#8217;s assessment<\/strong>. The <strong>Editor<\/strong> is the editorial manager of the publication and is responsible for evaluating the publication and <strong>suggesting changes or not<\/strong>, in accordance with the editorial line.<\/p>\n<p>\u2013 <strong>Programming<\/strong>. If the <strong>Publisher has given its approval<\/strong>, the publication is <strong>scheduled or reprogrammed definitively<\/strong> , adding it to the corresponding <strong>Newsletter<\/strong> .<\/p>\n<p>\u2013 <strong>Content marketing<\/strong>. In addition to the publication in our <strong>Newsletter<\/strong> and its dissemination by e-mail <strong>(Brevo Plugin),<\/strong> it is also published and disseminated on <strong>Social Networks<\/strong> such as <strong>XTwitter<\/strong>, <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong>, <strong>Pinterest<\/strong>, <strong>Tumblr<\/strong>, <strong>Instagram<\/strong>, <strong>RSS<\/strong> and <strong>Youtube <\/strong>(via <strong>Nelio Content<\/strong>). In addition, sampling can be carried out by <strong>Whatsapp<\/strong>.<\/p>\n<p>\u2013 <strong>Follow-up of the publication<\/strong>. The <strong>Brevo<\/strong> plugin provides us with <strong>valuable statistics<\/strong> about the <strong>sending<\/strong>, <strong>opening<\/strong>, <strong>clicks<\/strong> and <strong>activity<\/strong> of our <strong>Newsletters<\/strong>. Also, the <strong>Social Networks<\/strong> in which we publish content <strong>provide us with information about the activity<\/strong>. This information is unified in the <strong>Nelio Content plugin<\/strong>. The <strong>Monarch<\/strong> plugin does not give an overview of <strong>social media tracking.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/12\/rank-math-seo-wordpress-1080x608px.jpg&#8221; alt=&#8221;rank-math-seo-wordpress-imagen&#8221; title_text=&#8221;rank-math-seo-wordpress-1080x608px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;6.2 &#8211; Optimizaci\u00f3n para motores de b\u00fasqueda (SEO)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization_SEO\"><\/span>Search Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>WordPress<\/strong> is a <strong>content management system<\/strong> <strong>(CMS)<\/strong> and on its own, it allows you to add <strong>meta descriptions<\/strong>, <strong>titles<\/strong>, <strong>headings<\/strong>, <strong>alt text<\/strong>, <strong>tags<\/strong>, <strong>custom URLs<\/strong>, and other <strong>SEO<\/strong>-friendly tools. If you know <strong>SEO<\/strong> basics, have up-to-date information about the <strong>search algorithms<\/strong> used by <strong>Google<\/strong>, <strong>Bing<\/strong> and <strong>Yandex<\/strong> and <strong>have plenty of time<\/strong>, you can perform all the <strong>SEO<\/strong> actions of your website, <strong>without plugins<\/strong> (plugins), in search of <strong>&#8220;organic&#8221;<\/strong> positioning. And you might get good results.<\/p>\n<p>Not me. I don&#8217;t have extensive knowledge of <strong>SEO<\/strong>, nor am I up to date with <strong>algorithms,<\/strong> nor do I have <strong>all the time in the world<\/strong> to dedicate exclusively to<strong> encyclobjects.com<\/strong> <strong>SEO<\/strong>. That&#8217;s why, in the first instance, I relied on the &#8220;<strong>WordPress SEO<\/strong> reference&#8221;: <strong>Yoast SEO. <\/strong>And I started with it, but it was very complicated.<\/p>\n<p>Have you ever wondered why <strong>WordPress<\/strong> has so many <strong>boxes<\/strong> and <strong>options<\/strong>? I do, and on one occasion <strong>I asked this question to a technician<\/strong> who, surprisingly, answered: \u2013 <em>I don&#8217;t know, but <strong>surely so that they are filled out or not<\/strong> and <strong>they choose one thing or another<\/strong>. <\/em><strong> Hahahahahahahahaha&#8230; <\/strong>But since I&#8217;m so stupid!<\/p>\n<p>When someone, who knows what they are doing, puts a <strong>checkbox<\/strong> , it is for <strong>it to be verified or not<\/strong>, and if <strong>it contemplates options<\/strong>, it is simply for <strong>you to choose one<\/strong>. From that moment on, I devoted a lot more attention to my <strong>WordPress<\/strong> and its damn boxes and options.<\/p>\n<p>This is what happens with <strong>SEO,<\/strong> to do good <strong>SEO<\/strong> you have to be <strong>super methodical<\/strong> and <strong>fill in all the boxes<\/strong>, <strong>or not<\/strong>, and <strong>choose one of the options<\/strong> <strong>(yes or yes)<\/strong>. That&#8217;s why I needed to change plugins, because until I figured out what the hell that box was doing, <strong>it took an afternoon<\/strong>. All for not putting <strong>a link with a question mark next to it<\/strong>!<\/p>\n<p>Weeks later, due to a <strong>query<\/strong> I made to <strong>Elegant Themes<\/strong>, I was recommended to try <strong><a title=\"Rank Math SEO\" href=\"https:\/\/rankmath.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Rank Math SEO.<\/a> <\/strong>And I did<strong>. <\/strong>What I liked the most was that, being <strong>free<\/strong>, everything was <strong>very tidy<\/strong> and all the <strong>queries<\/strong> (although in English) were <strong>at hand<\/strong>, with <strong>a very complete documentation <\/strong>( <strong>the Rank Math<\/strong> videos are great). <strong>Installation was simple<\/strong> and, using the wizard, it was set up very quickly.<\/p>\n<p>I soon discovered the <strong>Monitor 404<\/strong> and my nightmares would begin. Although then I hatched it and started to <strong>perform Redirects<\/strong> and it was <strong>improving little by little<\/strong>. So much so that I quickly raised my ranking and <strong>everything started to make sense<\/strong>. The improvement was further increased when I upgraded the plugin to the <strong>Pro version<\/strong>, as I could fine-tune the posts more.<\/p>\n<p>In general, <strong>Rank Math Pro<\/strong> is a very complete plugin, <strong>it acts on all the SEO chapters<\/strong> you need to consider. Its main qualities and settings are (in green the ones we have activated):<\/p>\n<p>\u2013 <strong>Desktop: <\/strong>It is very complete and, in the first place, it presents all the <strong>modules<\/strong> that you can activate: Monitor 404, ACF, AMP, Analytics, bbPress, BuddyPress, Content AI, Image SEO, Instant Indexing, Link Counter, Local SEO, News Sitemap, Podcast, Redirects, Schema (structured data), Profile Manager, SEO Analyzer, Sitemap, Video Sitemap, Google Web Stories, Woocommerce.<\/p>\n<p>You have a <strong>Help<\/strong> tab that will help you set up <strong>Rank Math<\/strong>, import data, and improve your <strong>SEO<\/strong> score. You also have the support with <strong>Online Documentation<\/strong>, <strong>Ticket Support<\/strong> and if you want, <strong>Affiliate Program<\/strong>. Another interesting part is the <strong>Configuration Wizard<\/strong> (follow it) and <strong>Import and Export<\/strong> (Very handy when installing the plugin elsewhere and taking the settings with you).<\/p>\n<p>\u2013 <strong>Content AI:<\/strong> Paid extension although they grant you free credits every month. We only use it for <strong>keywords<\/strong>. At the moment, we don&#8217;t use it in content creation, first, waiting to know <strong>how Google is going to penalize<\/strong> websites where it detects <strong>content with AI,<\/strong> and second, we like<strong> original content<\/strong> better.<\/p>\n<p>\u2013 <strong>Analytics<\/strong>: You need to connect <strong>Rank Math<\/strong> with <strong>Google Analytics<\/strong>. The information it provides is impressive: <strong>Dashboard<\/strong> (very comprehensive), <strong>Site Analytics<\/strong>, <strong>SEO Performance<\/strong>, <strong>Keywords<\/strong>, <strong>Score Tracking<\/strong> , and <strong>Indexing Status<\/strong>.<\/p>\n<p>\u2013 <strong>General Settings<\/strong>: Links, Breadcrumbs, Images, Webmaster Tools, Robots.txt, Other, Blocks, Woocommerce, .htaccess, 404 Monitor, Redirects, Analytics, AI Content.<\/p>\n<p>\u2013 <strong>Titles and Goal<\/strong>: Global Goal, Local SEO, Social Goal, Homepage, Authors, Other Pages.<\/p>\n<p>\u2013 <strong>Sitemap settings<\/strong>: General, html map, Content types, Taxonomies, Special maps.<\/p>\n<p>\u2013 <strong>Instant Indexing<\/strong>: Instant URL submission to <strong>Bing Webmasters Tools<\/strong> and <strong>Yandex<\/strong>, Settings, History.<\/p>\n<p>\u2013 <strong>Schema templates<\/strong>: To create special templates.<\/p>\n<p>\u2013 <strong>Profile manager<\/strong>: To give permission to <strong>other users<\/strong> and manage <strong>SEO.<\/strong><\/p>\n<p>\u2013 <strong>404 Monitor<\/strong>: Very important, it helps <strong>to detect errors<\/strong>.<\/p>\n<p>\u2013 <strong>Redirects<\/strong>: Troubleshooting <strong>URLs<\/strong> that cause errors.<\/p>\n<p>\u2013 <strong>SEO analyzer<\/strong>: It analyzes the <strong>complete state of SEO<\/strong> in one fell swoop, it also gives you information about the competition.<\/p>\n<p>\u2013 <strong>Status and tools<\/strong>: You have to check from time to time to find out if everything is going well. Important for <strong>database control<\/strong>, you can purge the analytic cache, recalculate data and scores, and delete and flush records.<\/p>\n<p>\u2013 <strong>Help and support<\/strong>: One word: <strong>Awesome<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/07\/categorias-etiquetas-gabriel-heinzer-EUzk9BIEq6M-unsplash-1908x610px.jpg&#8221; alt=&#8221;Imagen de pantalla de ordenador con categor\u00edas y etiquetas sobre fondo negro.&#8221; title_text=&#8221;categorias-etiquetas-gabriel-heinzer-EUzk9BIEq6M-unsplash-1908x610px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;6.3 &#8211; Categor\u00edas y etiquetas&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Categories_and_tags\"><\/span>Categories and tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong><a title=\"Categories\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/categories\/\" target=\"_blank\" rel=\"noopener\">Categories<\/a> <\/strong>and <strong><a title=\"Tags\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/tags\/\" target=\"_blank\" rel=\"noopener\">labels<\/a><\/strong>, generically <a title=\"Taxonomies\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/taxonomies\/\" target=\"_blank\" rel=\"noopener\"><strong>taxonomies<\/strong><\/a> (<strong>RAE Dictionary<\/strong>: 2.f. classification, the action of classifying), are used in <strong>WordPress<\/strong> to <strong>structure posts<\/strong> (articles). Just like a <strong>library<\/strong> categorizes its books into <strong>topics<\/strong>, <strong>countries<\/strong>, <strong>reading type<\/strong>, or <strong>language or authors, WordPress <\/strong>structures content into categories and tags. They are very important for users as they will make it easier to <strong>search for content<\/strong>. They are also important for <strong>SEO,<\/strong> as they will allow search engines to <strong>&#8220;understand&#8221;<\/strong> the <strong>structure of the site <\/strong>and the <strong>localization of the content<\/strong>.<\/p>\n<p>\u2013 <strong>Categories<\/strong> <strong>can be hierarchical<\/strong>, i.e. you can create categories that are integrated into a higher category (e.g. <strong>Superior category<\/strong>: Sports; <strong>Subcategories<\/strong>: Football, Tennis, Athletics, etc&#8230;). In principle, <strong>it is better not to create many,<\/strong> since if you do not have much content <strong>it is not positive to have categories without content<\/strong>. Our magazine, <strong>encyclobjects.com,<\/strong> has the following categories: <a title=\"Current\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/current\/\">News<\/a>, <a title=\"Design\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/design\/\">Design<\/a>, <a title=\"Style\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/style\/\">Style<\/a>, <a title=\"Home\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/home\/\">Home<\/a>, <a title=\"Brands\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/brands\/\">Brands<\/a>, <a title=\"Flash News\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/flash-news\/\">Flash News<\/a>, <a title=\"Leisure\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/leisure\/\">Leisure<\/a>, <a title=\"People\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/people\/\">People<\/a>, <a title=\"Reports\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/reports\/\">Reports<\/a> and <a title=\"Work\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/work\/\">Work<\/a>. I have designed <strong>broad<\/strong>, <strong>generic<\/strong> and <strong>stable categories over time<\/strong>, because they are the basic structure of the magazine. I will consider adding subcategories later.<\/p>\n<p>The <strong>News<\/strong> category is a <strong>&#8220;passing&#8221;<\/strong> category, where posts enter <strong>your publication<\/strong> and leave the category <strong>after a while<\/strong>, thus showing in <strong>&#8220;News&#8221;<\/strong> the <strong>really recent<\/strong> publications. The <strong>Brands<\/strong> and <strong>People<\/strong> categories are located in the <a title=\"Protagonists\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/protagonists\/\" target=\"_blank\" rel=\"noopener\">Protagonists<\/a> container, while the rest of the categories, except <strong>News<\/strong>, are located in <a title=\"Posts\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/posts\/\" target=\"_blank\" rel=\"noopener\">Tickets<\/a>. For a <strong>simpler and more graphical location<\/strong> of the categories I have created a <strong>Categories<\/strong> page, within the <strong>Taxonomies<\/strong> tab of the <strong>Posts<\/strong> menu. Also, in the <strong>sidebar<\/strong> there is a <strong>drop-down widget<\/strong> with all the categories and the number of posts they contain.<\/p>\n<p>At the <strong>SEO<\/strong> level, some advise <strong>not to include an entry in several categories<\/strong> (it is more of a warning to navigators <strong>to avoid mistakes<\/strong> that can affect search engines). Our posts, from the first moment, belong to at least 2 categories (one: <strong>Current affairs<\/strong>, a second <strong>theme<\/strong> and even a third <strong>subsidiary<\/strong>). Our idea is, until we have a large number of entries, <strong>to always show the containers full<\/strong>, to count, from the outset, with the <strong>indexing<\/strong> of all the categories.<\/p>\n<p>\u2013 The <strong>tags<\/strong> are located on the <strong>Posts<\/strong> page, within the <strong>Taxonomies<\/strong> sub-tab, on a page that keeps them <strong>sorted alphabetically<\/strong>. Tags <strong>allow you to identify the content in a more precise way<\/strong> (if a category is <strong>style<\/strong>, a tag can be <strong>ties<\/strong> or <strong>sunglasses<\/strong>), therefore, by indexing them, <strong>we can have presence options<\/strong> not only by the meta title and the keywords of the posts, but also by the tags where we have included them.<\/p>\n<p>The <strong>labels are not hierarchical. They are dynamic, anarchic, and even rebellious. <\/strong>You can assign an entry<strong> to 3, 4, 5 or more tags<\/strong>, it all depends on the reach you want to achieve. You don&#8217;t want to have empty labels. Like categories, tags must contain sufficient content.<\/p>\n<p>You also have a <strong>tag widget<\/strong> with an image that links directly to the <strong>tag page.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/07\/multimedia-pexels-brunomassao-2443292-1080x720px.jpg&#8221; alt=&#8221;Imagen de c\u00e1mara de v\u00eddeo Canon en plena grabaci\u00f3n.&#8221; title_text=&#8221;multimedia-pexels-brunomassao-2443292-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;6.4 &#8211; Integraci\u00f3n de multimedia (im\u00e1genes, videos, etc&#8230;)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Multimedia_integration_images_videos_etc\"><\/span>Multimedia integration (images, videos, etc.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>In order for our publications to be <strong>attractive<\/strong> to the user, it is necessary to provide <strong>them with appropriate<\/strong> <strong>multimedia content<\/strong> that reinforces our editorial line. Although we consider the <strong>didactic and informative nature<\/strong> of our publications to be of vital importance, it is no less true that we take care of the <strong>multimedia content<\/strong> of our publications. And it is not easy, since, sometimes, it requires arduous <strong>research to<\/strong> transmit, in a graphic way, the written content.<\/p>\n<p>The <strong>localization of images and videos<\/strong> can be achieved through: <strong>free or paid image banks<\/strong> (free: Unsplash, Freepixel, etc&#8230;), <strong>image searches with a Creative Commons License<\/strong> (with attribution), <strong>own production<\/strong> (the images we make ourselves) and with <strong>original content<\/strong> (prior authorization on websites or digital platforms).<\/p>\n<p>In any case, it is advisable to provide a <strong>visible image caption<\/strong> and <strong>title <\/strong>in each inserted media to comply, firstly, with the <strong>attribution of the medium<\/strong>, and secondly, to provide <strong>truthful information<\/strong> to the reader, which is always appreciated. It is also advisable <strong>to maintain a balance<\/strong> between <strong>text<\/strong> and <strong>multimedia content<\/strong>, since, for example, an article with too much text can seem <strong>tedious<\/strong>, so alternating images will give it a faster pace to read. Also, an article full of images can make the written content <strong>minimal<\/strong>, and therefore, disposable.<\/p>\n<p>The <strong>images<\/strong> and <strong>documents<\/strong> that use the posts must be included in our <strong>WordPress<\/strong> <strong>media library<\/strong>, where we will organize them into folders (Filebird) for quick location. It is better <strong>to upload the optimized material<\/strong>, both in <strong>size<\/strong> and <strong>quality<\/strong>, although there are plugins that optimize the images and convert them into lightweight formats for a better optimization of our website (Imagify, Siteground Speed Optimizer and others).<\/p>\n<p>In the case of images that can be enlarged to <strong>better visualize<\/strong> some detail, it is advisable to use the <strong>&#8220;light box&#8221; image box<\/strong> to enlarge the image in the same place.<\/p>\n<p><strong>Videos have another treatment<\/strong>, since, due to their size, <strong>it is not advisable to store them in the WordPress media library<\/strong>, so we will embed them in our posts using their Youtube or Vimeo <strong>embed code<\/strong>. Videos that are produced in-house should also be published on YouTube and also used with their embed code.<\/p>\n<p>Finally, we must also consider the <strong>graphic impact of our advertising content<\/strong>, which can affect the display of our posts and sometimes distract the attention of our readers. It is necessary <strong>to design and define the ideal areas for the insertion of advertisements<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;7 &#8211; Interactividad y funciones avanzadas&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/08\/interactividad-1080x690px.jpg&#8221; alt=&#8221;Imagen de la interactividad de un joven con un m\u00f3vil en la mano y en la pantalla varios iconos de pulgar arriba.&#8221; title_text=&#8221;interactividad-1080x690px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;7 &#8211; Interactividad y funciones avanzadas&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactivity_and_advanced_features\"><\/span>Interactivity and advanced features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The important thing for a <strong>digital publication<\/strong> of our kind is <strong>the audience<\/strong>. Achieving a high level of audience is essential to meet the <strong>economic and editorial objectives<\/strong> of a publication. However, above all, and in our case, we also need <strong>a participatory<\/strong> <strong>audience<\/strong>. That is, readers willing to <strong>comment on articles<\/strong>, to <strong>collaborate in the publication&#8217;s initiatives<\/strong> and in the <strong>development<\/strong> of a <strong>fundamentally informative<\/strong> journal.<\/p>\n<p><strong>An interactive audience<\/strong>, eager to participate in this project and with enough concerns to <strong>ascend to a higher level of publication<\/strong>. To achieve this type of audience, we have equipped our website with <strong>advanced functions,<\/strong> which not only allow our readers to interact, but <strong>also provide added value<\/strong> to the publication itself, <strong>providing increasingly fast, reliable and interesting information<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/08\/inicio-de-sesion-encyclobjects-1080x610px.jpg&#8221; alt=&#8221;Captura de la pantalla de la p\u00e1gina de Inicio de sesi\u00f3n en el magaz\u00edn digital encyclobjects.com.&#8221; title_text=&#8221;inicio-de-sesi\u00f3n-encyclobjects-1080x610px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;7.1 &#8211; Formularios&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Forms\"><\/span>Forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>A <strong>simple and intuitive<\/strong> way to <strong>connect<\/strong> with our publication is <strong>forms<\/strong>. With them we intend that our readers, <strong>through user registration<\/strong>, <strong>access the content of our publication <\/strong>and, likewise, obtain <strong>advantages over any other unregistered user<\/strong>. The forms we feature in our publication are:<\/p>\n<p>\u2013 <strong><a title=\"contact\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Form<\/a><\/strong>: the easiest way to contact us and make <strong>any queries or suggestions<\/strong>. Fast and efficient.<\/p>\n<p>\u2013 <strong><a title=\"User registration\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/user-registration\/\" target=\"_blank\" rel=\"noopener\">User Registration<\/a> Form<\/strong>: the <strong>gateway<\/strong> to our publication. By registering as a user you will get access to the <strong>first subscription level (Free),<\/strong> which will allow you to access our <a title=\"Points program\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/points-program\/\" target=\"_blank\" rel=\"noopener\">Points Program<\/a>. From time to time we establish <strong>special promotions<\/strong> for our registered users. Don&#8217;t miss them.<\/p>\n<p>\u2013 <strong><a title=\"Login\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/login\/\" target=\"_blank\" rel=\"noopener\">Login<\/a> Form<\/strong>: Most of the applications we use on the internet <strong>require login<\/strong>. This is very important since the <strong>login<\/strong> process undoubtedly allows <strong>the user to be accredited with respect to the application<\/strong>, allowing him to access all the headings that are intended for this status. In addition, in our magazine, this action <strong>is rewarded<\/strong>, since <strong>we reward the login with points<\/strong> (once a day). With these points, <strong>as<\/strong> <strong>a reward for loyalty<\/strong>, <strong>you can then redeem them<\/strong> in our online store.<\/p>\n<p>\u2013 <strong>Form<\/strong> <strong><a title=\"Customer Registration\" role=\"link\" href=\"https:\/\/encyclobjects.com\/mi-cuenta\/\" target=\"_blank\" rel=\"noopener\">Customer Registration<\/a>:<\/strong> Allows <strong>you to register as a customer with your email<\/strong> and <strong>join the points program<\/strong>. Also, if you want, <strong>we will send you reward points for your birthday<\/strong>. You will also be able to access all <strong>the details of your account<\/strong>: orders, points, etc., and also set <a title=\"Wish lists\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/wishlist\/\" target=\"_blank\" rel=\"noopener\">Wish Lists<\/a>.<\/p>\n<p>\u2013 <strong><a title=\"Subscription plans\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/subscription-plans\/\" target=\"_blank\" rel=\"noopener\">Subscription Plans<\/a> Form<\/strong>: You are already a user, therefore, you can take advantage <strong>of our paid subscription plans:<\/strong> <strong>START,<\/strong> <strong>AVANT<\/strong> and <strong>SELECT, <\/strong>with which, for a small amount you will enjoy <strong>exclusive content<\/strong> and <strong>you will be able to multiply your points<\/strong> <strong>by 2<\/strong>,<strong> 1.5<\/strong> and <strong>2.5<\/strong> respectively.<\/p>\n<p>\u2013 <strong>Newsletter subscription form<\/strong>: In the <strong>sidebar of our pages, posts and projects<\/strong> you have a <strong>widget<\/strong> where you can subscribe to our newsletter. You will first receive an email to <strong>confirm your subscription and confirm the language<\/strong> in which you wish to receive the newsletter. Then, <strong>you will receive an email the first of each month<\/strong> with the content published and what is going to be published soon. <strong>You also<\/strong> have the widget <strong>in the footer<\/strong>. And, as if that were not enough, from time to time, it can <strong>emerge on any of the screens<\/strong>. Take advantage of it to <strong>stay up to date<\/strong> with the content of our publication.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/08\/participacion-pexels-pavel-danilyuk-8638764-1280x853px.jpg&#8221; alt=&#8221;Hombre sonriendo con el dedo arriba en se\u00f1al de aprobaci\u00f3n.&#8221; title_text=&#8221;participacion-pexels-pavel-danilyuk-8638764-1280x853px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;7.2 &#8211; Participaci\u00f3n de la audiencia&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Audience_Engagement\"><\/span>Audience Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Our audience <strong>is invited to participate<\/strong> in our magazine, and they can do so in different ways:<\/p>\n<p>\u2013 <strong>Posts rating<\/strong>: You can leave <strong>us 5 ***** at the end of each post<\/strong>.<\/p>\n<p>\u2013 <strong>Comments on Posts<\/strong>: You can make a comment <strong>at the end of each post<\/strong>. In it you can rate the article, make a query or suggestion. Remember that <strong>all comments will be moderated<\/strong> by our team to always maintain a good tone in our publication. Plus, if you&#8217;re logged in, <strong>you&#8217;ll be able to earn reward points<\/strong>.<\/p>\n<p>\u2013 <strong>Comments on Events<\/strong>: In the same way as on the tickets, you can leave a comment <strong>in the box at the end of each Event<\/strong>, indicating if you have seen it, if you liked it or anything you think may be interesting for other readers. You&#8217;ll also get <strong>reward points<\/strong>.<\/p>\n<p>\u2013 <strong>Like:<\/strong> You can anonymously add a <strong>like<\/strong> (red heart) on the left side of each post.<\/p>\n<p>\u2013 <strong>Product Reviews: <\/strong>If you have purchased a product in our online store, you can leave a <strong>rating of it <\/strong>which, like all comments, must be approved by our team. In addition, <strong>you will get reward points<\/strong> for this action, which will be added to the points you have already earned <strong>for each \u20ac purchased.<\/strong><\/p>\n<p><strong> \u2013 Point promotions<\/strong>: We periodically carry out <strong>reward point promotions<\/strong>, which multiply <strong>by 2 or 3 the number of points assigned for each action. <\/strong>Remember that if you have a <strong>subscription plan<\/strong> other than the <strong>Free Plan<\/strong>, <strong>you can multiply your reward points<\/strong> in addition to the promotion. Take advantage of them, check the <a title=\"Sales calendar\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/sales-calendar\/\" target=\"_blank\" rel=\"noopener\">sales calendar<\/a> and <a title=\"Points Promotions\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/points-program\/\" target=\"_blank\" rel=\"noopener\">points promotions<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/08\/interactividad-nordwood-themes-ubIWo074QlU-unsplash-1920x1280px.jpg&#8221; alt=&#8221;Imagen de la pantalla de un ordenador port\u00e1til con iconos de redes sociales.&#8221; title_text=&#8221;interactividad-nordwood-themes-ubIWo074QlU-unsplash-1920x1280px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Photo by <a href=\"https:\/\/unsplash.com\/es\/@nordwood?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" rel=\"nofollow noopener\" target=\"_blank\">NordWood Themes<\/a> on <a href=\"https:\/\/unsplash.com\/es\/fotos\/computadora-portatil-plateada-con-captura-de-pantalla-con-logotipo-surtido-ubIWo074QlU?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;7.3 &#8211; Implementaci\u00f3n de Redes Sociales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Implementation\"><\/span>Social Media Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>We periodically publish our content on <strong>Social Networks<\/strong>. This is an action that, due to its high incidence of resources, <strong>we carry out automatically<\/strong> using the <strong>Nelio Content<\/strong> plugin. We are currently present on the following <strong>Social Networks<\/strong>:<\/p>\n<p>\u2013 <strong>Facebook<\/strong>: <a role=\"link\" href=\"https:\/\/www.facebook.com\/encyclobjects\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.facebook.com\/encyclobjects<\/a><\/p>\n<p>\u2013 <strong>X (formerly Twitter):<\/strong> <a role=\"link\" href=\"https:\/\/x.com\/encyclobjects\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/x.com\/encyclobjects<\/a><\/p>\n<p>\u2013 <strong>Pinterest<\/strong>: <a role=\"link\" href=\"https:\/\/es.pinterest.com\/encyclobjects_esp\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/es.pinterest.com\/encyclobjects_esp\/<\/a><\/p>\n<p>\u2013 <strong>Tumblr<\/strong>: <a role=\"link\" href=\"https:\/\/www.tumblr.com\/encyclobjects\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.tumblr.com\/encyclobjects<\/a><\/p>\n<p>\u2013 <strong>Instagram<\/strong>: <a role=\"link\" href=\"https:\/\/www.instagram.com\/encyclobjects\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.instagram.com\/encyclobjects\/<\/a><\/p>\n<p>\u2013 <strong>RSS:<\/strong> <a role=\"link\" href=\"https:\/\/encyclobjects.com\/feed\">https:\/\/encyclobjects.com\/feed<\/a><\/p>\n<p>\u2013 <strong>Youtube<\/strong>: <a role=\"link\" href=\"https:\/\/www.youtube.com\/channel\/UCw5ptXMdfm1W__EYvdjPIVw\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.youtube.com\/channel\/UCw5ptXMdfm1W__EYvdjPIVw<\/a><\/p>\n<p>You can access each of our <strong>Social Networks<\/strong> through the corresponding icon that remains at <strong>the top of our publication.<\/strong> You can also <strong>share any Social <\/strong><strong> Network <\/strong>post you want at the <strong>beginning of each post, event, or project<\/strong>.<\/p>\n<p>You can also <strong>share the entire page<\/strong> in the <strong>vertical icon list<\/strong> that appears <strong>on the left of each page. <\/strong>You can also <strong>follow us on each Social Network <\/strong>using the set of icons that appears<strong> in the &#8220;Follow Us&#8221; widget <\/strong>in the <strong>right sidebar<\/strong> of our post.<\/p>\n<p>Any action you take on <strong>Social Networks<\/strong> supporting or disseminating our publication <strong>will be very well received<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/08\/area-de-widgets-1080x607px.jpg&#8221; alt=&#8221;Captura de pantalla del \u00e1rea de widgets de encyclobjects.com&#8221; title_text=&#8221;area-de-widgets-1080x607px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;7.4 &#8211; Uso y \u00e1reas de widgets&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Widget_Usage_and_Areas\"><\/span>Widget Usage and Areas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>An important chapter within a publication such as a digital magazine is the <strong>user experience. <\/strong>In search of <strong>the audience and participation<\/strong>, it is the responsibility of the digital magazine to favor the user experience. To do this, we incorporated a <strong>side area<\/strong> (sidebar), where we implemented a series of <strong>widgets<\/strong> that will facilitate both <strong>navigation<\/strong> and user participation in the magazine.<\/p>\n<p>This sidebar is present on all <strong>information pages<\/strong>, <strong>posts<\/strong>, <strong>projects, categories, and tags<\/strong>, below the header and on the right side of the page. It contains the following <strong>elements<\/strong> or <strong>widgets<\/strong>:<\/p>\n<p>\u2013 <strong>Search:<\/strong> A predictive search engine that makes it easier for our users to locate the content of their interest.<\/p>\n<p>\u2013 <strong>Self-promotion widgets<\/strong>: Spaces that inform our users of our <strong>promotions and advantages<\/strong> throughout the year. For example: <a title=\"Summer sales\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/sales-calendar\/\" target=\"_blank\" rel=\"noopener\">Summer Sale<\/a>, <a title=\"Points promotion\" role=\"link\" href=\"https:\/\/encyclobjects.com\/en\/points-program\/\" target=\"_blank\" rel=\"noopener\">Points Promotion<\/a>.<\/p>\n<p>\u2013 <strong>Categories<\/strong>: A <strong>drop-down box<\/strong> that informs about all the categories in our publication and presents, in parentheses, the number of entries that each category has.<\/p>\n<p>\u2013 <strong>Advertising<\/strong>: A space for the insertion of advertising banners.<\/p>\n<p>\u2013 <strong>Recent Posts<\/strong>: A widget that features <strong>the last 5 posts<\/strong> published along with a thumbnail image.<\/p>\n<p>\u2013 <strong>Newsletter subscription<\/strong>: Widget that presents the <strong>subscription form<\/strong> to our Newsletter.<\/p>\n<p>\u2013 <strong>Tags<\/strong>: We include a box with an image that leads directly to the <strong>tags page, <\/strong>where our users, alphabetically, can search for content in any of our tags.<\/p>\n<p>\u2013 <strong>Advertising self-promotion widget<\/strong>: This widget suggests to our <strong>target brands<\/strong>, to advertise in our digital magazine.<\/p>\n<p>\u2013 <strong>Products:<\/strong> A widget that features <strong>the last 5 published products<\/strong> along with a thumbnail image<\/p>\n<p>\u2013 <strong>Follow us<\/strong>: A space that informs the <strong>number of followers by Social Network<\/strong> and facilitates their follow-up.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/09\/gestion-del-riesgo-wordpress-720x480px.jpg&#8221; alt=&#8221;Imagen de un teclado de laptop con una tecla con el nombre %22Manage Risk%22 (gesti\u00f3n del riesgo) sobre fondo verde.&#8221; title_text=&#8221;gestion-del-riesgo-wordpress-720x480px&#8221; align=&#8221;center&#8221; admin_label=&#8221;Imagen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;8 &#8211; Seguridad y mantenimiento&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Security_and_Maintenance\"><\/span>Security and Maintenance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If we look at the passage of time, every day, people and companies dedicate <strong>more resources<\/strong> to <strong>safety<\/strong> and <strong>security<\/strong>. This is true in all areas of life.<\/p>\n<p><strong>Personally<\/strong>, we have insurance for our <strong>house<\/strong>, our <strong>car<\/strong>, our <strong>dog<\/strong>, our <strong>health<\/strong>, etc&#8230; <strong>Professionally<\/strong>, controls and processes are also carried out to obtain <strong>correct levels of safety<\/strong> and <strong>maintenance of the facilities<\/strong> for their optimization over time.<\/p>\n<p>This set of actions and measures must also be carried out in our <strong>WordPress<\/strong>. We need <strong>security<\/strong> on our website, to protect it from <strong>hacker attacks<\/strong>, <strong>malicious software<\/strong> and <strong>annoying spam<\/strong>. We must also <strong>provide security and confidence<\/strong> to our users, updating and optimizing our website, both in its <strong>loading times<\/strong> and in the <strong>features<\/strong> and <strong>interaction options<\/strong>.<\/p>\n<p>In short, good <strong>risk management<\/strong> is important. This is what we are going to talk about in this chapter.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/09\/security-optimizer-plugin-siteground-1200x630px.jpg&#8221; alt=&#8221;Sucurity Optimizer, pulign de Siteground para garantizar la seguridad de los sitios WordPress.&#8221; title_text=&#8221;security-optimizer-plugin-siteground-1200x630px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;8.1 &#8211; Estrategias de seguridad&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Security_strategies\"><\/span>Security strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>To carry out <strong>proper risk management<\/strong> in our <strong>WordPress<\/strong>, we first need <strong>to evaluate the risks<\/strong> that we may encounter and, subsequently, protect our website with the <strong>appropriate tools<\/strong>. That is, carry out a<strong> security strategy. <\/strong>Do it, the sooner the better. You will not regret it and <strong>you will work more calmly<\/strong>.<\/p>\n<p>When I started the project I installed a <strong>security plugin<\/strong> (<a title=\"Sucuri\" href=\"https:\/\/sucuri.net\/\" target=\"_blank\" rel=\"noopener nofollow\">Sucuri<\/a>), a plugin to control <strong>brute force attacks and logs <\/strong>(<a title=\"Limit Login Attemps Reloaded\" href=\"https:\/\/www.limitloginattempts.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Limit Login Attemps Reloaded<\/a>), another plugin to <strong>control spam<\/strong> (<a title=\"Akismet\" href=\"https:\/\/akismet.com\/es\/\" target=\"_blank\" rel=\"noopener nofollow\">Akismet<\/a>) and, in addition, I had the <strong>security tools<\/strong> that my previous hosting (<a title=\"Ionos\" href=\"https:\/\/www.ionos.es\/\" target=\"_blank\" rel=\"noopener nofollow\">Ionos<\/a>) gave me. <strong>Too many tools<\/strong> (some of them very complex) and too much work.<br \/>I needed to simplify.<\/p>\n<p>Everything changed with hosting on <strong>Siteground <\/strong>and installing their <a title=\"Security Optimizer\" href=\"https:\/\/www.siteground.es\/wordpress-plugins\/siteground-security\" target=\"_blank\" rel=\"noopener nofollow\">Security Optimizer<\/a> plugin, an extraordinary <strong>all-in-one security plugin that&#8217;s<\/strong> easy <strong>to set up<\/strong> and a <strong>full-time<\/strong> worker.<br \/>For <strong>spam<\/strong> I activated <a title=\"Google reCAPTCHA\" href=\"https:\/\/www.google.com\/recaptcha\/about\/\" target=\"_blank\" rel=\"noopener nofollow\">Google reCAPTCHA<\/a> v3, which is the one that causes the least inconvenience to the user.<br \/>With these 2 tools I solved the security of my <strong>WordPress<\/strong>, and I started working with more peace of mind.<\/p>\n<p>Specifically, although it is <strong>impossible to have zero risk<\/strong>, it is possible to have good tools to <strong>make it very difficult<\/strong> for the <strong>&#8220;bad guys&#8221;.<\/strong> Let&#8217;s see how these tools work:<\/p>\n<p>On the part of the <strong>Security Optimizer<\/strong> plugin, we control the following aspects:<\/p>\n<p>&#8211; <strong>Site Security<\/strong>: Protects system <strong>folders<\/strong> . Hide the <strong>WordPress version<\/strong>. Turn off the theme and plugin <strong>editor<\/strong> . Disable the <strong>XML-RPC<\/strong> file. You can disable <strong>RSS<\/strong> and <strong>ATOM<\/strong> feeds (in our case we enable them to favor users who follow us via <strong>RSS)<\/strong> Enable advanced <strong>XSS protection<\/strong> . Delete the <strong>Readme.html<\/strong> file by default.<\/p>\n<p>&#8211; <strong>Access security<\/strong>: Custom access <strong>URL<\/strong> . <strong>Login access limit<\/strong> (of URLs suspected of brute force attack). <strong>Identification of 2 access factors<\/strong> for administrators and editors. Deactivation <strong>of &#8220;common&#8221; usernames<\/strong>. <strong>Limitation of the number of access attempts<\/strong> (in our case, 3).<\/p>\n<p>&#8211; <strong>Activity log<\/strong>: At all times we will have a <strong>record of the IP addresses<\/strong> that visit our website (type of visitor, IP, page visited and server response). We will be able <strong>to block the IP<\/strong> or <strong>see its activity<\/strong>. We can also <strong>order the registration<\/strong> by registration IP, by blocked accesses, obtain weekly reports and receive the activity log by e-mail.<\/p>\n<p>&#8211; <strong>Actions of a hacking action<\/strong>: We will be able to <strong>reinstall all the &#8220;free&#8221; plugins<\/strong> ,<strong> force the password<\/strong> reset to the users and <strong>disconnect<\/strong> all the users.<\/p>\n<p>On the part of <strong>Siteground hosting<\/strong> <strong>(GoGeek)<\/strong> we have the following tools:<\/p>\n<p>&#8211; <strong>Backup<\/strong>: <strong>Daily <\/strong>(possibility to restore files, database and e-mails). <strong>Create<\/strong> backup (always keeping 5 active), <strong>restore <\/strong>and<strong> download.<\/strong><\/p>\n<p>&#8211; <strong>SSL Manager<\/strong>: for each domain with <strong>Let&#8217;s Encrypt Wildcard<\/strong><\/p>\n<p><strong>&#8211; Force HTTPs: <\/strong>for all domains, presenting all our pages securely.<\/p>\n<p>&#8211; <strong>Protected URLs<\/strong>: If we wish, we can include <strong>URLs that are specially protected<\/strong> to prevent access to any user.<\/p>\n<p>&#8211; <strong>Blocked traffic<\/strong>: We can <strong>block IP addresses<\/strong> or all IP addresses from <strong>any country<\/strong>.<\/p>\n<p>&#8211; <strong>Site Scanner<\/strong>: <strong>Siteground&#8217;s optional tool that scans<\/strong> our website <strong>daily<\/strong> for threats. Check if our domain is <strong>blacklisted<\/strong> and <strong>all our URLs and files<\/strong> for malware. Reports automatically.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/09\/automatic-backups-siteground-1200x600px-1.jpg&#8221; alt=&#8221;Copias de seguridad autom\u00e1ticas en Siteground. Gr\u00e1fico de la realizaci\u00f3n en la nube.&#8221; title_text=&#8221;automatic-backups-siteground-1200x600px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;8.2 &#8211; Copias de seguridad&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Backups\"><\/span>Backups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>What would we do without backups?<\/strong> I don&#8217;t know, the fact is that <a title=\"we\" href=\"https:\/\/encyclobjects.com\/en\/about-us\/\">we<\/a>, on some occasions, <strong>have had our jobs saved<\/strong>.<br \/>Without a doubt, it is <strong>the security tool<\/strong> par <strong>excellence<\/strong>.<br \/>Having a hosting with good backup management is essential today.<br \/>But, don&#8217;t worry, good hosts, such as <strong>Siteground<\/strong>, maintain <strong>excellent backup tools<\/strong> .<\/p>\n<p>In our case, our hosting provides us with a <strong>backup daily<\/strong> , so that, in case of problems, <strong>we can always go back to the previous day<\/strong>, losing only the work of the current day. <strong>It is advisable not to relax<\/strong> and, in addition, <strong>before updating plugins<\/strong>,<strong> themes<\/strong>, <strong>changing PHP version<\/strong> or including any <strong>additional software<\/strong> on our server, <strong>make an additional backup<\/strong>. This will allow us to <strong>react immediately<\/strong> to any incident that may arise. There are few minutes of caution that can save us the work done.<\/p>\n<p><strong>Siteground<\/strong> will always <strong>keep the last 30 backups visible<\/strong>, being able to go back up to a month if necessary. From each stored copy we can <strong>restore files<\/strong>, <strong>databases<\/strong> and <strong>e-mails<\/strong>. We can also download and install them in another environment. We also have a history of restores and downloads.<\/p>\n<p>Optionally, on demand (e.g. on very high-traffic sites), backups can be performed <strong>every hour.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/09\/updates-1080x720px.jpg&#8221; alt=&#8221;Imagen de un teclado de laptop con una techa con el nombre %22Updates%22 (actualizaciones) sobre fondo verde.&#8221; title_text=&#8221;updates-1080x720px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;8.3 &#8211; Actualizaciones&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Upgrades_and_maintenance\"><\/span>Upgrades and maintenance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>WordPress<\/strong>, as you know, is one of the so-called <strong>&#8220;open source&#8221;<\/strong> software. That is, when we work in <strong>WordPress<\/strong>, we can <strong>modify the source code<\/strong> of the application. Thus, in this way, <strong>WordPress<\/strong> has risen to <strong>number 1 in the world CMS<\/strong> (Content Management Systems) software.<\/p>\n<p>Periodically, by applying <strong>new features<\/strong>, <strong>rectifying errors<\/strong> or applying <strong>security patches<\/strong> in the event of vulnerabilities, <strong>WordPress<\/strong> is updated. This task is <strong>VERY IMPORTANT <\/strong>and it is necessary that you follow the update instructions that, periodically, <strong>WordPress<\/strong> will leave on your website to keep it always, always, <strong>UPDATED.<\/strong><\/p>\n<p>The same happens with the <strong>plugins<\/strong> and <strong>themes<\/strong> that we are using. They also make updates and require us to incorporate them into our website. It is <strong>the best way to keep everything in order<\/strong>, free of vulnerable elements and with the maximum possible performance.<\/p>\n<p>It is convenient, just after updating our website, to visit it and check that our <strong>front-end<\/strong> is correct.<\/p>\n<p>We would then say that, like any software, like any company, our website also needs a <strong>maintenance program. <\/strong>Basically, a serious <strong>maintenance program<\/strong> for <strong>WordPress<\/strong> should contemplate the following points:<\/p>\n<p>&#8211; <strong>Permanent updates<\/strong>: As soon as possible, both of <strong>WordPress<\/strong> and of <strong>themes<\/strong> and <strong>plugins<\/strong>.<\/p>\n<p>&#8211; Daily monitoring of <strong>the health of the site<\/strong>: Visualizing the messages and dealing with each warning that is presented to us.<\/p>\n<p>&#8211; Monthly <strong>web performance<\/strong> monitoring: Using tools such as <strong>Page Speed Insights.<\/strong><\/p>\n<p><strong>&#8211; Monthly SEO monitoring<\/strong>: Through tools such as <strong>Google Search Console<\/strong> or <strong>Bing WebMasters<\/strong>.<\/p>\n<p>&#8211; <strong>Monthly traffic monitoring<\/strong>: Through tools such as <strong>Google Analytics<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/09\/speed-optimizer-plugin-siteground-1200x630px.jpg&#8221; alt=&#8221;Speed Optimizer, plugin de Siteground para la optimizaci\u00f3n del rendimiento en wordpress.&#8221; title_text=&#8221;speed-optimizer-plugin-siteground-1200x630px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;8.4 &#8211; Optimizaci\u00f3n y rendimiento&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Optimization_and_performance\"><\/span>Optimization and performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>But as man does not live by bread alone and, to close the circumference, we need to take action to <strong>optimize the performance<\/strong> of our website and provide our users with <strong>the best browsing experience<\/strong>. This is a <strong>long-distance race<\/strong> and requires that we prepare our website, from the beginning, in <strong>healthy practices,<\/strong> <strong>application of media and appropriate software<\/strong> for its proper functioning.<\/p>\n<p>As in <strong>SEO,<\/strong> a good <strong>WordPress<\/strong> optimization is best achieved <strong>through a good plugin<\/strong>. At first, without a doubt, I put myself in the hands of <a title=\"WELL PLAYED ROCKET\" href=\"https:\/\/wp-rocket.me\/es\/\" target=\"_blank\" rel=\"noopener nofollow\">WP Rocket<\/a>. This <strong>cache<\/strong>, <strong>CSS<\/strong>, and <strong>image<\/strong> optimization plugin is one of the most widely used and achieves very good loading times. I have even used it coexisting with <strong>Siteground&#8217;s <\/strong><a title=\"Speed Optimizer\" href=\"https:\/\/www.siteground.es\/wordpress-plugins\/siteground-optimizer\" target=\"_blank\" rel=\"noopener nofollow\">Speed Optimizer<\/a> and, although with some problems (<strong>Divi<\/strong> is also responsible), I have kept it until recently, when I have preferred to continue only with <strong>Siteground&#8217;s<\/strong> <strong>Speed Optimizer<\/strong>.<\/p>\n<p><strong>Siteground<\/strong> makes <strong>some very complete plugins<\/strong>. Both <strong>Security Optimizer<\/strong> and <strong>Speed Optimizer<\/strong>, apart from being complete, work perfectly. In other words, what they do, they do well, and this, in <strong>WordPress<\/strong>, is very interesting. I know it seems like a <strong>truism <\/strong>(a fictional character who is attributed with presenting the obvious in a sententious way), but as <strong>Fernando Tellado<\/strong> would say: <em>&#8220;you can&#8217;t have everything&#8221;.<\/em><\/p>\n<p>The fact is that, with <strong>Speed Optimizer<\/strong> I have achieved a <strong>good balance<\/strong> and, although there is room for improvement, I have decided to wait for the release of <strong>Divi 5<\/strong> to see how to adjust the 3 tools (Divi, Speed Optimizer and WP Rocket).<\/p>\n<p>Let&#8217;s see what settings <strong>Speed Optimizer<\/strong> provides us:<\/p>\n<p>&#8211; <strong>Cache<\/strong> settings: <strong>NGINX server cache accelerator<\/strong>, <strong>file cache <\/strong>settings (preheated every 12 hours), and <strong>Memcached object cache<\/strong>. <strong>Smart cache flushing<\/strong> , <strong>manual<\/strong> flushing, <strong>exclusion of certain URL&#8217;s<\/strong> from the cache, <strong>exclusion of contents<\/strong> from the cache (if required) and <strong>browser-specific cache<\/strong> (not applied, slows down a bit). In addition, you have a tool that can check if any URL on your website is cached or not.<\/p>\n<p>&#8211; <strong>Environment<\/strong> settings: <strong>forced HTTPs <\/strong>(secure connection), <strong>insecure content corrections<\/strong> (if presented), <strong>WordPress Heartbeat optimization<\/strong>, checking post editing pages every 15 seconds and your desktop and front page every 60 seconds (disabled in our case due to high consumption of server resources) and <strong>scheduled database maintenance<\/strong> (weekly cleaning).<\/p>\n<p>&#8211; <strong>Front Page<\/strong> Settings: Minifying<strong> CSS<\/strong> files, merging<strong> CSS <\/strong>files, and preloading<strong> CSS files. <\/strong>Minimize, merge, and defer<strong> Javascript files. <\/strong>Minimize<strong> HTML<\/strong> output,<strong> optimize web fonts, <\/strong>preload fonts<strong> , <\/strong>remove<strong> static file strings, <\/strong>disable<strong> emojis <\/strong>, and<strong> external DNS preloads.<\/strong><\/p>\n<p>&#8211; <strong>Media Settings<\/strong>: <strong>image compression<\/strong>, <strong>WebP image usage, lazy loading <\/strong>media, <strong>excluding CSS<\/strong> from lazy loading and <strong>maximum width<\/strong> of images (1920 px).<\/p>\n<p>&#8211; Site <strong>Performance Dashboard<\/strong> : <strong>Page Speed Insights<\/strong> checker and history.<\/p>\n<p>On the side of our <strong>Siteground<\/strong> <strong>hosting<\/strong>, and optionally, we have another powerful tool to optimize the performance of our website. It involves offering our website through <strong>CDN <\/strong>(Content Delivery Network), which stores our website on <strong>several servers around the world<\/strong> to display our site from the server closest to the visitor, <strong>reducing loading times<\/strong> considerably.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;9 &#8211; Promoci\u00f3n y marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/10\/promocion-y-marketing-seobility-LicCC_BY_SA_4.0-900x680px.webp&#8221; alt=&#8221;Promoci\u00f3n y m\u00e1rketing, peque\u00f1o esquema de funcionamiento de las herramientas que se necesitan.&#8221; title_text=&#8221;promocion-y-marketing-seobility-LicCC_BY_SA_4.0-900x680px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;9 &#8211; Promoci\u00f3n y marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promotion_and_Marketing\"><\/span>Promotion and Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Above all, at the beginning, it is necessary to propose a <strong>promotion and marketing strategy<\/strong> for our <strong>digital magazine<\/strong>. As a publication, it is about <strong>making the content known<\/strong> among potential readers. It is an arduous task, since it takes a long time to get <strong>a reader<\/strong>, much longer to get <strong>a regular reader<\/strong> and, how to put it, you have to do intense work to <strong>maintain assiduous readers<\/strong>, <strong>increase their number and not lose already consolidated readers<\/strong>.<\/p>\n<p>To perform this task we use the following tools:<\/p>\n<ul>\n<li><strong>Digital marketing<\/strong>: Creating a <strong>newsletter<\/strong> that <strong>periodically<\/strong> informs of our news by sending e-mails.<\/li>\n<li><strong>Social Media<\/strong>: Publishing <strong>on each Social Network all our articles, events, products and projects<\/strong>.<\/li>\n<li><strong>Online advertising<\/strong>: It is also possible to promote the publication by <strong>means of online ads<\/strong>, advertising campaigns carried out, for example, with <strong>Google Ads<\/strong>.<\/li>\n<li><strong>Data measurement and analysis tools<\/strong>: <a title=\"Google Analytics\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Analytics<\/a>, <a title=\"Google Adsense\" href=\"https:\/\/www.google.com\/adsense\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Adsense<\/a> and <a title=\"Brevo\" href=\"https:\/\/www.brevo.com\/es\/\" target=\"_blank\" rel=\"nofollow noopener\">Brevo<\/a>, provide us with very relevant data on visits, interactions, email openings, etc&#8230;<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/10\/estrategia-de-marketing-freepix.uk-900x680px.webp&#8221; alt=&#8221;Estrategia de marketing, caartel indicador con las palabras en ingl\u00e9s Marketing Strategy, calculadora y carpeta de informes.&#8221; title_text=&#8221;estrategia-de-marketing-freepix.uk-900x680px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;9.1 &#8211; Estrategias de marketing digital&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Marketing_Strategies\"><\/span>Digital Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Through this tool, readers can subscribe to a <strong>newsletter<\/strong> that <strong>will periodically<\/strong> inform them of the <strong>latest and upcoming publications<\/strong>, keeping our readers continuously informed of the activity of the magazine.<\/p>\n<p>It is the <strong>most honest promotional channel<\/strong> if possible, since <strong>the subscription process is voluntary<\/strong> for our readers and <strong>allows its cancellation<\/strong> at any time. In our case, our <strong>SMTP service<\/strong> provider is the company <strong>Brevo<\/strong>, with which, every month, we send our <strong>Newsletter<\/strong> to our readers in <strong>Spanish<\/strong> and <strong>English<\/strong>. More information on our <a title=\"Email Marketing\" href=\"https:\/\/encyclobjects.com\/en\/activity\/email-marketing\/\">Email Marketing<\/a> page.<\/p>\n<p>With this marketing tool we announce, <strong>on a monthly basis<\/strong>, the news of our <strong>digital magazine.<\/strong> It contains an excerpt, images and texts to link to our publications. We also promote <strong>categories<\/strong>, <strong>labels, products and<\/strong> <strong>projects<\/strong>. At the end of the newsletter we always announce one of the <strong>upcoming posts<\/strong> that we are already working on.<\/p>\n<p>It is a promotion <strong>with a name and surname<\/strong>, since we know <strong>who<\/strong> it is aimed at, <strong>when<\/strong> the email is opened, <strong>which<\/strong> publications have been interested and <strong>how many<\/strong> interactions have been made. It is undoubtedly <strong>an extraordinary reference of<\/strong> the level of acceptance of a publication.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/10\/social-media-pexels-visual-5361243-1080x720px.webp&#8221; alt=&#8221;Social Media, set of Rummy game tiles forming the words Social Media.&#8221; title_text=&#8221;social-media-pexels-visual-5361243-1080x720px.webp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;9.2 &#8211; Uso de Redes sociales y marketing de contenido&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Use_of_Social_Media_and_Content_Marketing\"><\/span>Use of Social Media and Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>The publication of articles on <strong>Social Networks<\/strong> is another powerful tool that will allow us to <strong>get new readers<\/strong>. One of the most positive factors of this tool is its <strong>level of propagation<\/strong>, and, therefore, the ability<strong> to expand our range of possibilities<\/strong>.<\/p>\n<p>Nowadays, almost everyone has one or more <strong>Social Networks<\/strong> with which to interact with <strong>family<\/strong>, <strong>friends<\/strong>, <strong>co-workers<\/strong>, <strong>clients<\/strong>, etc&#8230; Being present on one of these <strong>Social Networks<\/strong> will allow us to <strong>have the possibility of being read.<\/strong> <strong>We don&#8217;t know,<\/strong> in principle, <strong>by whom<\/strong>, but, as a good friend of mine would say: <strong>it can be the beginning of a great relationship<\/strong>.<\/p>\n<p>As a tool for promoting a brand or publication, a <strong>presence on social networks today is essential<\/strong>. And it is because the world of the internet is going much faster than we imagine, and we must be, at all times, <strong>present and attentive<\/strong> to the events that surround us.<\/p>\n<p>Our presence on <strong>Social Networks<\/strong> is defined in <strong>X (Twitter),<\/strong> <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong>, <strong>Instagram<\/strong>, <strong>Pinterest<\/strong>, <strong>Tumblr, Youtube<\/strong> and also in the <strong>RSS feed<\/strong>. Every time we publish <strong>a new article<\/strong>, <strong>an event<\/strong>, or a <strong>new product<\/strong> or <strong>project<\/strong>, we spread it on each of our <strong>Social Networks<\/strong>. It&#8217;s part of <strong>our overall<\/strong> <strong>content outreach<\/strong> strategy.<\/p>\n<p>The <strong>week after<\/strong> the publication of the content, we <strong>rebroadcast it<\/strong>, since the reader of this type of publication sometimes needs a<strong> &#8220;little push&#8221;<\/strong> to encourage its reading. As a general rule, we publish in <strong>Spanish<\/strong> and <strong>English<\/strong>, to cover our international vocation. In the near future, we will share <strong>the most outstanding<\/strong> or updated articles <strong>again.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/10\/publicidad-adwords-online-970x644px.webp&#8221; title_text=&#8221;publicidad-adwords-online-970x644px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;9.3 &#8211; Publicidad en l\u00ednea&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Online_Advertising\"><\/span>Online Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Another line to follow to promote a digital publication is to hire an <strong>ad campaign<\/strong>. Normally, since we are referring to an <strong>internet publication<\/strong>, the advertising we would hire would be through <strong>banners on other websites<\/strong>. However, the concept works equally well for <strong>advertising videos on the internet<\/strong>, <strong>TV ads<\/strong>, <strong>radio ads<\/strong>,<strong> press<\/strong> or <strong>billboards<\/strong>.<\/p>\n<p>On the internet, given the weight of <strong>Google Ads<\/strong>, it is difficult to escape the temptation to promote yourself online on the aforementioned platform. However, this type of <strong>online advertising (SEM)<\/strong> is implemented in large companies that have <strong>high promotion and marketing budgets<\/strong> for their products. In our case, with much more modest budgets, it has <strong>a much smaller field of application<\/strong>.<\/p>\n<p>The operation of this type of campaign is based on contracting budgets based on <strong>CPC<\/strong> (Cost Per Click), <strong>CPM<\/strong> (Cost per thousand impressions), <strong>CPL<\/strong> (Cost per Lead), <strong>CPA<\/strong> (Cost per Action or Acquisition) and <strong>Fixed Price<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/10\/google-analytics4-1024x576px.webp&#8221; title_text=&#8221;google-analytics4-1024x576px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;9.4 &#8211; Medici\u00f3n de tr\u00e1fico y an\u00e1lisis de datos&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Traffic_measurement_and_data_analysis\"><\/span>Traffic measurement and data analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>The tool par excellence to verify how our website behaves is <strong>Google Analytics 4<\/strong>. With <strong>Analytics 4<\/strong> we will obtain <strong>data on our traffic<\/strong>, its <strong>origin<\/strong>, its <strong>behavior<\/strong> and we will be able to <strong>establish trends<\/strong> and observe the <strong>behavior of each page<\/strong>. Complemented with this tool, <strong>Google Search Console<\/strong> is very useful, which will help us in our <strong>SEO positioning<\/strong> by answering many questions that we constantly ask ourselves.<\/p>\n<p>The use of these tools does not prevent <strong>us<\/strong> from <strong>also monitoring our website traffic<\/strong> and comparing both results. Normally, the <strong>most reliable<\/strong> figures are those of our hosting, since it reliably scrutinizes <strong>any visit<\/strong> to our website. <strong>Google Analytics 4<\/strong> discards traffic, <strong>recurring IPs<\/strong>, <strong>several users from the same IP<\/strong>, <strong>small interactions<\/strong>, etc&#8230;<\/p>\n<p>On the other hand, in <strong>Email Marketing<\/strong> campaigns we also have tools to <strong>analyze the behavior of our campaigns<\/strong>, providing us with data on opening, and reading of emails, interaction and conversions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;10 &#8211; Valoraci\u00f3n final&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/product-school-DL-yyYDDNX4-unsplash-1200x800px.jpg&#8221; alt=&#8221;Valoraci\u00f3n final. Imagen de un conferenciante explicando en el escenario su sesi\u00f3n en un teatro.&#8221; title_text=&#8221;product-school-DL-yyYDDNX4-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10 &#8211; Valoraci\u00f3n final&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Assessment\"><\/span>Final Assessment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have reached the <strong>last chapter<\/strong>, in which we are going to make a small review of <strong>all the content<\/strong> of this exciting article dedicated to seeing how I have made <strong>&#8220;encyclobjects.com&#8221;.<\/strong> The title of this article already indicates <strong>where I started from<\/strong>, although, just by reading it, you will be able to find out <strong>how far I have come<\/strong>. A truly exciting adventure. Do you want to know my <strong>final assessment<\/strong>?<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/jeswin-thomas-dfRrpfYD8Iw-unsplash-1200x800px.jpg&#8221; alt=&#8221;Lecciones aprendidas: Imagen de un estudiante accionando cables para verificar su correcta conexi\u00f3n.&#8221; title_text=&#8221;jeswin-thomas-dfRrpfYD8Iw-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.1 &#8211; Lecciones aprendidas y futuro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Lessons_learned_and_future\"><\/span>Lessons learned and future<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>What have I learned?<\/strong> Phew, a lot of things. I started <strong>at the end of 2021<\/strong> with this project. It took me all of <strong>2022<\/strong> to start developing it and it was only in <strong>October 2023<\/strong> that I published the magazine. Have no doubt that, in these almost 3 years, <strong>I have learned a lot, a lot<\/strong>.<\/p>\n<p>My problem is that <strong>I was starting from scratch<\/strong>. I didn&#8217;t know <a title=\"WordPress\" href=\"https:\/\/es.wordpress.org\/\" target=\"_blank\" rel=\"nofollow noopener\">WordPress<\/a>, <strong>HTML5<\/strong>, <strong>CSS<\/strong>, <strong>JavaScript<\/strong>, <strong>PHP<\/strong> or many other things. Even so, armed with <strong>courage and time<\/strong> (yes) I started by registering the <strong>domain encyclobjects.com.<\/strong><\/p>\n<p>I have to confess that <strong>the beginnings were hard<\/strong>, <strong>very hard<\/strong>. Long hours of <strong>reading<\/strong>, <strong>studying<\/strong>, <strong>tests<\/strong>, <strong>consultations<\/strong>&#8230;, come on, non-stop. There were times when I said, <em>&#8220;This is too much for me,&#8221;<\/em> but, I don&#8217;t know how to explain it, he always answered me with the same phrase <strong>, &#8220;Nothing is impossible,&#8221;<\/strong> and he kept going.<\/p>\n<p>The beginnings were a bit <strong>anarchic<\/strong>, I looked at the <strong>design<\/strong>, the <strong>first purposes<\/strong>, the technical, <strong>legal<\/strong> and <strong>formal<\/strong> <strong>requirements<\/strong> that had to be met, in short, a <strong>puzzle just out of the bag<\/strong>. Over time, I learned many things: <strong>analyzing<\/strong>, <strong>prioritizing<\/strong>, making <strong>schemes<\/strong>, developing <strong>routines<\/strong>, increasing <strong>patience<\/strong>, <strong>reading slowly<\/strong>, <strong>trying again and again<\/strong>, etc&#8230; I became, unintentionally, <strong>the student I never was<\/strong>, with <strong>a good attitude<\/strong>, <strong>methodical<\/strong>, <strong>rigorous and<\/strong> <strong>empathetic.<\/strong><\/p>\n<p>In this way I learned <strong>to be better, a<\/strong> <strong>better student<\/strong>, <strong>a better professional<\/strong> and&#8230;, I don&#8217;t want to hide it&#8230;, <strong>a better person<\/strong>. Yes, <strong>I banished vehemence<\/strong>, <strong>arrogance<\/strong> , and <strong>discouragement<\/strong> and exchanged them for <strong>knowledge<\/strong>, <strong>attention<\/strong> , and <strong>self-esteem<\/strong>. Thanks to these changes, among others, I have come this far.<\/p>\n<p>In short: <strong>attitude<\/strong>, <strong>empathy<\/strong>, <strong>method and<\/strong> <strong>rigor<\/strong>.<\/p>\n<p><strong>The future?<\/strong> As my father said, he <strong>will come tomorrow<\/strong>, it is something unattainable today but we will be able to achieve something later, it depends on what we have planned. That&#8217;s why, in this project, I always established <strong>medium and long-term plans<\/strong> (I&#8217;ve never been in a hurry), <strong>knowing my limitations<\/strong> (intellectual and economic) and <strong>evaluating the chances of success<\/strong>.<\/p>\n<p>What I set out to do at the beginning <strong>I have fulfilled<\/strong>: <strong>I do what I like<\/strong> and I disseminate my articles <strong>to anyone who wants to read them<\/strong>. <strong>I am not a slave to anyone<\/strong>, I do not obey economic, <strong>political<\/strong> or <strong>social<\/strong> <strong>criteria<\/strong>. I do not belong to <strong>any current<\/strong> or <strong>business group<\/strong> and <strong>I express my ideas with absolute freedom<\/strong>. <strong>The future?<\/strong> I intend to keep it that way: <strong>publish the content I like<\/strong>, cover the costs of the magazine <strong>as much as possible<\/strong> and <strong>be useful to my readers<\/strong>. <strong>They will decide the place I should occupy<\/strong>, simple as that.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/vincenzo-di-giorgi-Jiyoj5B72iU-unsplash-1200x800px.jpg&#8221; alt=&#8221;Desaf\u00edo. Escalador comenzando una escalada vertical.&#8221; title_text=&#8221;vincenzo-di-giorgi-Jiyoj5B72iU-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.2 &#8211; Reflexi\u00f3n sobre desaf\u00edos y \u00e9xitos&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Reflecting_on_Challenges_and_Successes\"><\/span>Reflecting on Challenges and Successes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><strong>Challenges? Phew&#8230; <\/strong>Not to be repetitive, but many. From <strong>learning WordPress<\/strong> to <strong>carrying out a solo project<\/strong>. Challenge after challenge <strong>I have been turning screens<\/strong>, <strong>improving day by day<\/strong>. Although <strong>I have been alone<\/strong>, my solitude has not been complete, <strong>I have had some important help<\/strong>. First of all, I have to confess that <strong>the WordPress community<\/strong> is awesome, supportive, kind and sincere. Looking for a solution to any problem and always finding help <strong>is very rewarding<\/strong>.<\/p>\n<p>I&#8217;ve faced <strong>hosting<\/strong>, <strong>content<\/strong>, <strong>spam<\/strong>, <strong>SEO<\/strong>, <strong>GDPR<\/strong> compliance (Good God!), <strong>Woocommerce<\/strong>, <strong>caches<\/strong>, <strong>404 errors<\/strong>, <strong>bots<\/strong> and I don&#8217;t know how many other things&#8230; I have not won all the battles although I have come out alive from all of them&#8230; <strong>The war?<\/strong> I&#8217;m not in any war.<\/p>\n<p>Although there are many challenges, I have listed only those that have given me the most headaches, although <strong>the most important<\/strong> and <strong>the one I face every day<\/strong> is<a title=\"The contents\" href=\"https:\/\/encyclobjects.com\/en\/content\/\"> the content<\/a>. <strong>What am I going to tell?<\/strong> <strong>How am I going to tell it?<\/strong> <strong>Who? The Content Challenge <\/strong>, in a publication like <strong>encyclobjects.com<\/strong>, <strong>never ends<\/strong>. Every month you will face <strong>an audience that expects the best from you<\/strong>. <strong>You cannot disappoint<\/strong> and, therefore, <strong>you have to offer<\/strong>, every month, <strong>the best of yourself<\/strong>. <strong>It&#8217;s that simple<\/strong> (again).<\/p>\n<p><strong>Success is ephemeral<\/strong> since you have to renew it <strong>month by month<\/strong>, for this you have tools that will tell you <strong>how successful you are<\/strong>, <strong>if you have it. <\/strong>For me, <strong>seeing my audiences grow month by month<\/strong> gives me a lot of satisfaction and gives me <strong>energy to continue<\/strong>. <strong>If that&#8217;s success, I like success<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/randy-graf-2LkYVKP6UIw-unsplash-1200x800px.jpg&#8221; alt=&#8221;Consejos. Imagen de una c\u00e1mara fotogr\u00e1fica antigua Rolleiflex.&#8221; title_text=&#8221;randy-graf-2LkYVKP6UIw-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.3 &#8211; Consejos para futuros proyectos en WordPress&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_future_projects_in_WordPress\"><\/span>Tips for future projects in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>The advice <strong>is easy to give<\/strong>, but <strong>hard to follow<\/strong>. The image in this epigraph is a camera, the best example <strong>to<\/strong> see <strong>authentic reality<\/strong> since its images are always true. Take pictures of how your project is evolving, <strong>you will see not only the passage of time, but also the progress<\/strong>.<\/p>\n<p>Based on <strong>my experience of these almost 3 years<\/strong>, I would offer, to whom I would like to value, the following ideas:<\/p>\n<ul>\n<li><strong>Find a partner<\/strong>, if possible with financial support. Loneliness in company is more bearable.<\/li>\n<li>Look for a <strong>niche market<\/strong> that is not too hackneyed, that you dominate and that you like. (Searching for less required keywords can help.)<\/li>\n<li>Start <strong>slowly<\/strong> with the use of just the <strong>right resources<\/strong> for the beginnings, be an ant. (It is not done in a week and compare the experience is expensive).<\/li>\n<li>Quality <strong>hosting<\/strong> with a proper plan (it doesn&#8217;t have to be the most expensive but it has to be good).<\/li>\n<li>Plan, study, compare, create a <strong>method<\/strong>, perform <strong>routines<\/strong> and establish <strong>&#8220;feasible&#8221; objectives <\/strong>with the possibility of <strong>going back<\/strong>.<\/li>\n<li><strong>Consult everything you don&#8217;t know<\/strong>, you will always get help and almost always for free.<\/li>\n<li>Deliver <strong>the best of yourself to your readers<\/strong> (quality, truthful and accessible content).<\/li>\n<li><strong>Work, work well and constantly<\/strong>, don&#8217;t give up, <strong>this is a marathon<\/strong>.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/tomasz-frankowski-kBUfvkbFIoE-unsplash-1200x800px.jpg&#8221; alt=&#8221;Futuro. Imagen de una rampa de elevaci\u00f3n autom\u00e1tica con el final al fondo.&#8221; title_text=&#8221;tomasz-frankowski-kBUfvkbFIoE-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.4 &#8211; Futuros planes y desarrollo de encyclobjects&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Future_plans_and_development_of_encyclobjects\"><\/span>Future plans and development of encyclobjects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>I have some things in mind <strong>that I want to incorporate in the future<\/strong> <strong>into the magazine encyclobjects.com<\/strong>. I would differentiate them according to the <strong>period of time<\/strong> in which I intend to incorporate them, thus obtaining short, medium and long-term plans. Here are some of them:<\/p>\n<ul>\n<li><strong>Short term<\/strong>: <strong>Cloudfare WAF<\/strong> and performance, <strong>SEO<\/strong> improvements with revision in <strong>Google Search Console<\/strong>, <strong>Google Merchant Center<\/strong> (some already implemented, others in the process of implementation).<\/li>\n<li><strong>Medium term<\/strong>: Affiliate products, Direct Advertising.<\/li>\n<li><strong>Long Term<\/strong>: Cloud Hosting<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/resumen-1200x675px.jpg&#8221; alt=&#8221;Resumen. Imagen de un libro con sus p\u00e1ginas desplegadas,&#8221; title_text=&#8221;resumen-1200x675px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.5 &#8211; Resumen del proceso completo de creaci\u00f3n de encyclobjects.com&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Overview_of_the_complete_encyclobjectscom_creation_process\"><\/span>Overview of the complete encyclobjects.com creation process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>One of the things you learn quickly <strong>when you publish an article in WordPress<\/strong> is how to set up a <strong>table of contents<\/strong>, <strong>summary<\/strong>, <strong>indexes<\/strong>, or whatever you want to call it. In addition to making it easier for <strong>Google<\/strong> to locate content, <strong>you improve the user experience<\/strong> by allowing readers to quickly locate the content they are looking for.<\/p>\n<p>It is the most effective summary, and since we get it automatically thanks to <strong>Easy Table of Contents<\/strong> , you can display it <strong>below the featured image of<\/strong> this article. This <strong>table of contents<\/strong> or <strong>index<\/strong> is <strong>the best summary<\/strong> of this extraordinary but long article.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/encyclobjects.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-fs_l0Xqlc90-unsplash-1200x800px.jpg&#8221; alt=&#8221;Agradecimiento. Imagen de un joven mostrando uncarter con la palagra Gatefulk (agradecimiento).&#8221; title_text=&#8221;nathan-dumlao-fs_l0Xqlc90-unsplash-1200x800px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;10.6 &#8211; Agradecimientos&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Thanks\"><\/span>Thanks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><em>&#8220;Gratitude is the memory of the heart&#8221;,<\/em> with this beautiful phrase from <strong>Lao Tzu<\/strong> (founder of Taoism), I want to emphasize that, without the help of many people, this project would not be with you today. I&#8217;m going to forget many names and surnames, but although not all of them are there, there are many more that are also (ell@s you know) <strong>in my heart<\/strong>. Therefore, I want to express my sincere thanks to:<\/p>\n<ul>\n<li>The <strong>WordPress community<\/strong>, an example of <strong>solidarity and altruism<\/strong>. You will always find someone willing to give you a hand. <strong>Thank you chic@s!<\/strong><\/li>\n<li>The <strong>Customer Services of<\/strong> <strong>Ionos<\/strong> and <strong>Siteground<\/strong> have stoically endured each and every one of my queries. <strong>Thank you so much for your endless patience!<\/strong><\/li>\n<li><strong>The Elegant Themes<\/strong> <strong>Support Service<\/strong>, which has quickly come to my aid in any situation. <strong>Super thanks!<\/strong><\/li>\n<li>The <strong>Help Services<\/strong> of all the plugins I use, which have always responded to <strong>any queries<\/strong> or <strong>concerns<\/strong> I have made to them. <strong>Thank you, we continue to work together!<\/strong><\/li>\n<li><strong>To Lidia<\/strong>, <strong>Delia<\/strong> and <strong>Fernando Tellado<\/strong> (ayudawp.com) who are in charge <strong>of the maintenance of encyclobjects.com, <\/strong>they allow me to write much more calmly and help me every day. <strong>You are loved!<\/strong><\/li>\n<li><strong>To my family (Nuria, Mom and Oscar)<\/strong> who never abandon me and support me in difficult times. <strong>How much I love you!<\/strong><\/li>\n<li><strong>To my Father, <\/strong>fire of which I am only a spark and who has always inspired me with his wisdom and good work. <strong>How much I miss you!<\/strong><\/li>\n<\/ul>\n<p>I do not forget you, <strong>my readers<\/strong>, many of them <strong>friends<\/strong>, others <strong>acquaintances<\/strong> and others, many more, <strong>unknown<\/strong> to me. Thank you all <strong>, thank you, thank you very much for joining me on this adventure<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Comentarios&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;12px&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221; border_width_all=&#8221;2px&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_color=&#8221;#12876F&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"lRu31\" dir=\"ltr\">\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>NOTE<\/strong>: If you liked this article, you can <strong>share it on social media<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">You can also <strong>rate it with stars<\/strong> below.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">If you want to leave a <strong>comment<\/strong>, ask a <strong>question<\/strong> or make any <strong>suggestions<\/strong>, you can do so in the <strong>comments box<\/strong> below.<\/span><\/span> <strong><span class=\"jCAhz\"><span class=\"ryNqvb\">Thank you for your attention!<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Informaci\u00f3n, bibliograf\u00eda y medios.&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; border_width_all=&#8221;2px&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_color=&#8221;rgba(131,32,188,0.3)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"lRu31\" dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Information_bibliography_and_media\"><\/span><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Information, bibliography and media <\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">We use our own media and other media with the availability allowed by current legislation and free access to the <strong>World Wide Web<\/strong>.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">(See <a title=\"Terms and conditions\" href=\"https:\/\/encyclobjects.com\/en\/erms-and-conditions\">Terms and conditions<\/a>).<\/span><\/span><\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Texts<\/strong>: Our own, based on information from <a title=\"Elegant Themes\" href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Elegant Themes<\/a>, <a title=\"Siteground\" href=\"https:\/\/www.siteground.es\/\" target=\"_blank\" rel=\"nofollow noopener\">Siteground<\/a>, <a title=\"WordPress.org\" href=\"https:\/\/es.wordpress.org\/\" target=\"_blank\" rel=\"nofollow noopener\">WordPress.org<\/a>, <a title=\"Wikipedia\" href=\"https:\/\/es.wikipedia.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia<\/a>.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Images<\/strong>: <a title=\"Elegant Themes\" href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Elegant Themes<\/a>, <a title=\"Siteground\" href=\"https:\/\/www.siteground.es\/\" target=\"_blank\" rel=\"nofollow noopener\">Siteground<\/a>, <a title=\"WordPress.org\" href=\"https:\/\/es.wordpress.org\/\" target=\"_blank\" rel=\"nofollow noopener\">WordPress.org<\/a>, <a title=\"Wikipedia\" href=\"https:\/\/es.wikipedia.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia<\/a>.<\/span><\/span> <\/span><\/div>\n<div dir=\"ltr\">\u00a0<\/div>\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz\"><span class=\"ryNqvb\"><strong>Videos<\/strong>: s\/n.<\/span><\/span><\/span><\/div>\n<div class=\"lRu31\" dir=\"ltr\">\n<div class=\"OvtS8d\">\u00a0<\/div>\n<div id=\"ow33\">\u00a0<\/div>\n<\/div>\n<div class=\"UdTY9 WdefRb\" aria-hidden=\"true\" data-location=\"2\">\u00a0<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>encyclobjects: Wordpress from zero is an audiovisual project that explains in detail how the digital magazine encyclobjects.com was made.<\/p>\n","protected":false},"author":72,"featured_media":16891,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[334],"series":[],"class_list":["post-30097","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-inputs","project_tag-plugin","project_tag-wordpress-en"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[90,72],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"_links":{"self":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project\/30097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/comments?post=30097"}],"version-history":[{"count":0,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project\/30097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/media\/16891"}],"wp:attachment":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/media?parent=30097"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project_category?post=30097"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/series?post=30097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}