Email Marketing<\/a> page.<\/p>\nWith this marketing tool we announce, on a monthly basis<\/strong>, the news of our digital magazine.<\/strong> It contains an excerpt, images and texts to link to our publications. We also promote categories<\/strong>, labels, products and<\/strong> projects<\/strong>. At the end of the newsletter we always announce one of the upcoming posts<\/strong> that we are already working on.<\/p>\nIt is a promotion with a name and surname<\/strong>, since we know who<\/strong> it is aimed at, when<\/strong> the email is opened, which<\/strong> publications have been interested and how many<\/strong> interactions have been made. It is undoubtedly an extraordinary reference of<\/strong> the level of acceptance of a publication.<\/p>\n\n- \n
<\/span>Use of Social Media and Content Marketing<\/span><\/h3>\n<\/li>\n<\/ul>\nThe publication of articles on Social Networks<\/strong> is another powerful tool that will allow us to get new readers<\/strong>. One of the most positive factors of this tool is its level of propagation<\/strong>, and, therefore, the ability to expand our range of possibilities<\/strong>.<\/p>\nNowadays, almost everyone has one or more Social Networks<\/strong> with which to interact with family<\/strong>, friends<\/strong>, co-workers<\/strong>, clients<\/strong>, etc… Being present on one of these Social Networks<\/strong> will allow us to have the possibility of being read.<\/strong> We don’t know,<\/strong> in principle, by whom<\/strong>, but, as a good friend of mine would say: it can be the beginning of a great relationship<\/strong>.<\/p>\nAs a tool for promoting a brand or publication, a presence on social networks today is essential<\/strong>. And it is because the world of the internet is going much faster than we imagine, and we must be, at all times, present and attentive<\/strong> to the events that surround us.<\/p>\nOur presence on Social Networks<\/strong> is defined in X (Twitter),<\/strong> Facebook<\/strong>, LinkedIn<\/strong>, Instagram<\/strong>, Pinterest<\/strong>, Tumblr, Youtube<\/strong> and also in the RSS feed<\/strong>. Every time we publish a new article<\/strong>, an event<\/strong>, or a new product<\/strong> or project<\/strong>, we spread it on each of our Social Networks<\/strong>. It’s part of our overall<\/strong> content outreach<\/strong> strategy.<\/p>\nThe week after<\/strong> the publication of the content, we rebroadcast it<\/strong>, since the reader of this type of publication sometimes needs a “little push”<\/strong> to encourage its reading. As a general rule, we publish in Spanish<\/strong> and English<\/strong>, to cover our international vocation. In the near future, we will share the most outstanding<\/strong> or updated articles again.<\/strong><\/p>\n\n- \n
<\/span>Online Advertising<\/span><\/h3>\n<\/li>\n<\/ul>\nAnother line to follow to promote a digital publication is to hire an ad campaign<\/strong>. Normally, since we are referring to an internet publication<\/strong>, the advertising we would hire would be through banners on other websites<\/strong>. However, the concept works equally well for advertising videos on the internet<\/strong>, TV ads<\/strong>, radio ads<\/strong>, press<\/strong> or billboards<\/strong>.<\/p>\nOn the internet, given the weight of Google Ads<\/strong>, it is difficult to escape the temptation to promote yourself online on the aforementioned platform. However, this type of online advertising (SEM)<\/strong> is implemented in large companies that have high promotion and marketing budgets<\/strong> for their products. In our case, with much more modest budgets, it has a much smaller field of application<\/strong>.<\/p>\nThe operation of this type of campaign is based on contracting budgets based on CPC<\/strong> (Cost Per Click), CPM<\/strong> (Cost per thousand impressions), CPL<\/strong> (Cost per Lead), CPA<\/strong> (Cost per Action or Acquisition) and Fixed Price<\/strong>.<\/p>\n\n- \n
<\/span>Traffic measurement and data analysis<\/span><\/h3>\n<\/li>\n<\/ul>\nThe tool par excellence to verify how our website behaves is Google Analytics 4<\/strong>. With Analytics 4<\/strong> we will obtain data on our traffic<\/strong>, its origin<\/strong>, its behavior<\/strong> and we will be able to establish trends<\/strong> and observe the behavior of each page<\/strong>. Complemented with this tool, Google Search Console<\/strong> is very useful, which will help us in our SEO positioning<\/strong> by answering many questions that we constantly ask ourselves.<\/p>\nThe use of these tools does not prevent us<\/strong> from also monitoring our website traffic<\/strong> and comparing both results. Normally, the most reliable<\/strong> figures are those of our hosting, since it reliably scrutinizes any visit<\/strong> to our website. Google Analytics 4<\/strong> discards traffic, recurring IPs<\/strong>, several users from the same IP<\/strong>, small interactions<\/strong>, etc…<\/p>\nOn the other hand, in Email Marketing<\/strong> campaigns we also have tools to analyze the behavior of our campaigns<\/strong>, providing us with data on opening, and reading of emails, interaction and conversions.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"Above all, at the beginning, it is necessary to propose a strategy for the promotion and marketing of our digital magazine. As a publication, it is about making the content known among potential readers. <\/p>\n","protected":false},"author":72,"featured_media":28127,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[336],"series":[],"class_list":["post-28612","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-videos-en","project_tag-difussion","project_tag-wordpress-en"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[72],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"_links":{"self":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project\/28612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/comments?post=28612"}],"version-history":[{"count":0,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project\/28612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/media\/28127"}],"wp:attachment":[{"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/media?parent=28612"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/project_category?post=28612"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/encyclobjects.com\/en\/wp-json\/wp\/v2\/series?post=28612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}