<\/span><\/h2>\nCreating good and original content,<\/strong> that is the goal of every publication<\/strong>. In our case, we publish a digital magazine<\/strong>, even more so, since the internet is a world without barriers and robots<\/strong> (bots) detect at the minimum any copying<\/strong>, plagiarism<\/strong> or simulation<\/strong> that is intended to be carried out. That is why, for us, too, original content<\/strong> is simply : the goal<\/strong>.<\/p>\nThere are other factors that influence us when it comes to maintaining this premise, such as: our own satisfaction<\/strong> and the audience. <\/strong>I really like it when a reader leaves a positive comment<\/strong> on one of my articles, and I guess readers also like to read<\/strong> (or view) good content<\/strong>, therefore, we are in the same boat.<\/p>\n\n- \n
<\/span>Editorial content<\/span><\/h3>\n<\/li>\n<\/ul>\nCreating good original content isn’t that simple<\/strong>. It requires prior work of searching for topics<\/strong>, inclusion in an editorial calendar<\/strong>, gathering information<\/strong>, writing the article<\/strong>, rating the editor,<\/strong> scheduling, <\/strong> publishing, <\/strong> content marketing<\/strong>, and monitoring the publication.<\/strong><\/p>\nWe follow all these stages step by step<\/strong>, and we do it as follows:<\/p>\n\u2013 Topic search<\/strong>. We limit our content to the world of accessories<\/strong>, complements<\/strong> and objects<\/strong>, and within this world, we refer to high-value products<\/strong> (not only economical, e.g.: a Zippo lighter<\/strong> is not excessively expensive, but it is excellent), and to highly prestigious brands<\/strong>. In the first stage<\/strong> (where we are now), the search for topics is selective<\/strong>, looking for impact brands,<\/strong> although not the most well-known, to provoke a certain curiosity<\/strong>. Later<\/strong>, we will alternate the contents<\/strong> to fill each of the containers of our publication.<\/p>\n\u2013 Editorial calendar. <\/strong>Our editorial calendar is the Newsletter<\/strong>. On a monthly<\/strong> basis, our newsletter presents new content<\/strong> every first of the month. We usually work a couple of months in advance,<\/strong> but it is not always possible to keep up the pace and it is necessary to readjust it for an article that is delayed<\/strong> (On these occasions, it is possible to hear a word louder than usual in the Editor’s office).<\/em><\/p>\n\u2013 <\/em>Permissions<\/strong>: We usually request permission<\/strong>, when we decide to start an article, from the owners of the sites from which we intend to obtain the information. Both images and texts can be protected by copyright<\/strong> and we must not violate those rights. Therefore, we always advise you to request authorization for the use of content that is not from our domain<\/strong>. In the vast majority of cases, we have always been given permission<\/strong> to use content.<\/p>\n\u2013 Collection of information<\/strong>. The author in charge<\/strong> of writing (or recording) the article collects information<\/strong> about it, whether audiovisual<\/strong>, graphic<\/strong> or written<\/strong>. This information is stored in the assigned folders<\/strong> and in the defined formats <\/strong>(jpg<\/strong>, png<\/strong>, webp<\/strong>, docx<\/strong>, etc…).<\/p>\n\u2013 Preparation of the article<\/strong>. With the archived media that the author<\/strong> deems appropriate, he begins to write or record the article. Each time you use a medium, you record it in the Bibliography and media<\/strong> box. Media that is not used is deleted. The content is included in the post, the media is added ( Filebird Lite<\/strong> plugin, Youtube<\/strong>), translated (WPML)<\/strong> and formatted. It is saved and as appropriate, scheduled or reprogrammed<\/strong>.<\/p>\n\u2013 Editor’s assessment<\/strong>. The Editor<\/strong> is the editorial manager of the publication and is responsible for evaluating the publication and suggesting changes or not<\/strong>, in accordance with the editorial line.<\/p>\n\u2013 Programming<\/strong>. If the Publisher has given its approval<\/strong>, the publication is scheduled or reprogrammed definitively<\/strong> , adding it to the corresponding Newsletter<\/strong> .<\/p>\n\u2013 Content marketing<\/strong>. In addition to the publication in our Newsletter<\/strong> and its dissemination by e-mail (Brevo Plugin),<\/strong> it is also published and disseminated on Social Networks<\/strong> such as XTwitter<\/strong>, Facebook<\/strong>, LinkedIn<\/strong>, Pinterest<\/strong>, Tumblr<\/strong>, Instagram<\/strong>, RSS<\/strong> and Youtube <\/strong>(via Nelio Content<\/strong>). In addition, sampling can be carried out by Whatsapp<\/strong>.<\/p>\n\u2013 Follow-up of the publication<\/strong>. The Brevo<\/strong> plugin provides us with valuable statistics<\/strong> about the sending<\/strong>, opening<\/strong>, clicks<\/strong> and activity<\/strong> of our Newsletters<\/strong>. Also, the Social Networks<\/strong> in which we publish content provide us with information about the activity<\/strong>. This information is unified in the Nelio Content plugin<\/strong>. The Monarch<\/strong> plugin does not give an overview of social media tracking.<\/strong><\/p>\n