the big brand<\/strong>, on which this great company rests. <\/p>\nFirst of all, even before the beginning of Nivea’s<\/strong> story, he had to invent something completely different: the Eucerit<\/strong>. Eucerit<\/strong> is an emulsifier that combines water<\/strong> and oil<\/strong> to create a stable and refined blend. Developed in 1911<\/strong> by Dr. Isaac Lifsch\u00fctz<\/strong>, through a colleague, Dr. Paul Gerson Unna<\/strong>, it was introduced to Dr. Oscar Troplowitz, <\/strong>chemist and co-founder of the Beiesdorf<\/strong> company who, immediately, discovered that Eucerit<\/strong> was the perfect basis for a cosmetic skin cream<\/strong>. <\/p>\n\n- 1911<\/strong>. This is how Nivea Creme<\/strong> was born, which received this name thanks to the Latin origin of the words “nix”<\/strong> and “nivis”,<\/strong> by which we could translate Nivea<\/strong> as “Snow White”.<\/strong> Considered “the mother of all creams”,<\/strong> it quickly expanded its range to talcum powder<\/strong>, soap<\/strong> and hair milk<\/strong>. <\/li>\n
- 1914<\/strong>. With the rise of sea and air transport, Beiesdorf<\/strong> brings Nivea Creme<\/strong> to all continents. Nivea<\/strong>, thanks to its stable formula<\/strong>, can withstand long trips and different climates. <\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ admin_label=”Im\u00e1genes: Historia y evoluci\u00f3n (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2025\/04\/chicos-nivea-1924-670x377px.jpg” alt=”The three Nivea Boys from 1924 in an image of the advertising campaign of the time.” title_text=”nivea-boys-1924-670x377px.jpg” show_in_lightbox=”on” admin_label=”Imagen: Chicos Nivea” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Pie de imagen” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
The “Nivea boys”, 1924<\/strong>. Image: Nivea<\/strong>. <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2025\/04\/las-chicas-nivea-1925-450x377px.jpg” alt=”The three Nivea girls from 1925. Three sisters who starred in the brand’s advertising image. ” title_text=”the-nivea-girls-1925-450x377px.jpg” show_in_lightbox=”on” admin_label=”Imagen: Chicas Nivea” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Pie de imagen” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
The “Nivea Girls”,<\/strong> 1925<\/strong>.<\/b> Image: Nivea.<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”2.2 – Historia y evoluci\u00f3n (2)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2.2 – Historia y evoluci\u00f3n (2)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- 1924 – 1925<\/strong>. In 1924<\/strong> the “Nivea boys”<\/strong> star in the brand’s advertising. A new design concept<\/strong> is born and the Nivea blue can<\/strong> appears for the first time. Margot<\/strong>, Elfriede<\/strong> and Hertha Fr\u00f6slich<\/strong>, sisters and residents of Flensburg<\/strong>, became the “Nivea girls”<\/strong> among more than 1,000 applicants<\/strong>. It didn’t take long for people to greet them with a cheerful Hello Nivea!<\/strong> <\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ admin_label=”Im\u00e1genes: Historia y evoluci\u00f3n (2)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2025\/04\/nivea-balon-de-playa-1958-800x533px-1.jpg” alt=”Nivea, beach ball. Image of a girl on the brand’s iconic blue inflatable ball. ” title_text=”nivea-beach-ball-1958-800x533px.jpg” show_in_lightbox=”on” admin_label=”Imagen: Bal\u00f3n de playa y ni\u00f1a” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- 1958<\/strong>. Nivea’s<\/strong> first ball<\/strong>. Invented in the first instance to represent a three-dimensional version of the blue Nivea can<\/strong>, it would become a great success<\/strong> in the 60s<\/strong>. <\/li>\n
- 1963<\/strong>. The women’s “boom”<\/strong> was born from an option of rebellion<\/strong>, in the family and at work, defending their own interests. “Nivea Milk”<\/strong> is born, easy to apply and with a very fast absorption. The “baby boom”<\/strong> would also bring “Baby Fine”<\/strong> to protect the delicate skin of babies. <\/li>\n
- 1975<\/strong>. With the beginning of the cult of the body<\/strong>, bikinis<\/strong> are getting smaller and smaller and even appear topless<\/strong> on the beach. Sun protection<\/strong> is gaining relevance and Nivea<\/strong> already indicates the sun protection factor<\/strong> in its products. <\/li>\n<\/ul>\n
[\/et_pb_image][et_pb_text admin_label=”Pie de imagen” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
Nivea<\/strong> Beach Ball, 1958<\/strong>. Image: Nivea<\/strong>. <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2025\/04\/nivea-milk-1963-943x533px-1.jpg” alt=”Nivea milk. Image of the advertising of the time, 1963 with the presentation of the packaging and a lady showing it. ” title_text=”nivea-milk-1963-943x533px.jpg” show_in_lightbox=”on” admin_label=”Imagen: Nivea milk” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Pie de imagen” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
Advertising image of the product Nivea milk<\/strong>, 1963<\/strong>. Image: Nivea<\/strong>. <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”2.3 – Historia y evoluci\u00f3n (3)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2.3 – Historia y evoluci\u00f3n (3)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- 1958<\/strong>. Nivea’s<\/strong> first ball<\/strong>. Invented in the first instance to represent a three-dimensional version of the blue Nivea can<\/strong>, it would become a great success<\/strong> in the 60s<\/strong>. <\/li>\n
- 1963<\/strong>. The women’s “boom”<\/strong> was born from an option of rebellion<\/strong>, in the family and at work, defending their own interests. “Nivea Milk”<\/strong> is born, easy to apply and with a very fast absorption. The “baby boom”<\/strong> would also bring “Baby Fine”<\/strong> to protect the delicate skin of babies. <\/li>\n
- 1975<\/strong>. With the beginning of the cult of the body<\/strong>, bikinis<\/strong> are getting smaller and smaller and even appear topless<\/strong> on the beach. Sun protection<\/strong> is gaining relevance and Nivea<\/strong> already indicates the sun protection factor<\/strong> in its products. <\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Im\u00e1genes: Historia y evoluci\u00f3n (3)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2025\/04\/nivea-for-men-balsamo-after-shave-1986-800x533px.jpg” alt=”Nivea for men. Image of the 1986 launch product as the first alcohol-free after shave balm. ” title_text=”nivea-for-men-after-shave-balsam-1986-800x533px.jpg” show_in_lightbox=”on” admin_label=”Imagen: Nivea for MEN” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- 1958<\/strong>. Nivea’s<\/strong> first ball<\/strong>. Invented in the first instance to represent a three-dimensional version of the blue Nivea can<\/strong>, it would become a great success<\/strong> in the 60s<\/strong>. <\/li>\n
- 1963<\/strong>. The women’s “boom”<\/strong> was born from an option of rebellion<\/strong>, in the family and at work, defending their own interests. “Nivea Milk”<\/strong> is born, easy to apply and with a very fast absorption. The “baby boom”<\/strong> would also bring “Baby Fine”<\/strong> to protect the delicate skin of babies. <\/li>\n
- 1975<\/strong>. With the beginning of the cult of the body<\/strong>, bikinis<\/strong> are getting smaller and smaller and even appear topless<\/strong> on the beach. Sun protection<\/strong> is gaining relevance and Nivea<\/strong> already indicates the sun protection factor<\/strong> in its products. <\/li>\n<\/ul>\n
[\/et_pb_image][et_pb_text admin_label=”Pie de imagen” _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
First pack of