“Matsuda’s ever-positive attitude gave us all tremendous power.”<\/em><\/p>\nFollowing the success of his clothing brand, Mitsuhiro<\/strong> launched his eyewear collection. The Matsuda Eyewear<\/strong> line had a huge impact and success, instantly, becoming an icon of 90s pop culture<\/strong> . Films such as Terminator 2<\/strong>, Beetle Juice<\/strong> , and Boomerang<\/strong> used his creations. He later collaborated with photographer Nan Goldin<\/strong>, winning the Art Directors Club<\/strong> of New York<\/strong> Award (1996).<\/p>\nHe passed away in 2008. Takada<\/strong>, upon his passing, said: “In Japan, he was a pioneer of ready-to-wear and was appreciated for his talent. It would be hard to find anyone more faithful, honest and sincere.”<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/10\/matsuda-sunglass-2809H-V2-1080x607px.webp” alt=”matsuda-sunglass-2809H-V2-image” title_text=”matsuda-sunglass-2809H-V2-1080x607px.jpg” url=”https:\/\/www.matsuda.com\/es-es\/” url_new_window=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/span>Matsuda Eyewear<\/span><\/h2>\nThe resounding launch success of Matsuda Eyewear<\/strong> had its origins in the playful approach<\/strong> to eyewear, drawing inspiration beyond<\/strong> the industry and breaking new ground: eyewear as an element of fashion<\/strong>. Matsuda<\/strong> has been able to combine his innovative vision<\/strong> with the ancestral values of Japanese craftsmanship<\/strong>. All of Matsuda’s<\/strong> production is done in his own workshop in the city of Sabae <\/strong>(Fukui Prefecture, west of Tokyo<\/strong>).<\/p>\nHis first creations are a perfect symbiosis of haute couture<\/strong> and architecture<\/strong>. He combined, with exquisite taste, Gothic architecture<\/strong>, Victorian art<\/strong>, traditional Japanese fashion<\/strong> and even American jazz<\/strong>. Since the brand’s inception, it has had its own identity: cultural heritage<\/strong>, craftsmanship<\/strong> and the future<\/strong>. At its core, it was about bringing art into fashion,<\/strong> turning the ethereal<\/strong> into the eternal<\/strong>.<\/p>\nIn the 1990s, the Matsuda<\/strong> brand shut down its operations, leaving thousands of loyal fans orphaned<\/strong> . Even so, many of his items found a niche in the collector’s market<\/strong>, turning some of his glasses into true cult objects<\/strong>. In 2011, James Kisgen<\/strong> (former Sales Director of Cartier<\/strong>) relaunched the legendary brand into the future<\/strong>.<\/p>\nToday, Matsuda<\/strong> is one of the best Japanese<\/strong> eyewear brands, and worldwide it is one of the most original<\/strong>, creating trends<\/strong> and giving each customer unsurpassed quality<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/10\/matsuda-sunglass-840x400px.jpg” alt=”matsuda-sunglass-image” title_text=”matsuda-sunglass-840x400px.jpg” url=”https:\/\/www.matsuda.com\/en-es\/” url_new_window=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n
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<\/span>The Matsuda Way<\/span><\/h3>\n<\/li>\n<\/ul>\nMatsuda<\/strong> designs and makes eyewear without compromise. His designs are characterized by the symbiosis of cultures<\/strong>, risk<\/strong> and innovation<\/strong>. There is a strong Japanese style<\/strong>. It couldn’t be any other way, since it makes up the main branch of Matsuda DNA<\/strong>.<\/p>\nThe details<\/strong> are, without a doubt, the reference of the Matsuda style. <\/strong>Each accent<\/strong>, each engraving<\/strong> on the edge, the shape of the bridge<\/strong>, the temples<\/strong> and the contour of the optics<\/strong>, make each pair an invitation to touch<\/strong> and contemplation<\/strong>. Satisfaction<\/strong> is immediate and lasts over time, providing hard-earned emotional well-being<\/strong>.<\/p>\nEach frame<\/strong> Matsuda<\/strong> makes has a certain shape<\/strong> , engravings<\/strong> and a reason<\/strong>. His own personality corresponds to his own features<\/strong> and style<\/strong>. Some of the most commonly used forms of optics by Matsuda<\/strong> are:<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/span>Round optics:<\/span><\/h4>\nWho doesn’t remember John Lenon<\/strong> and his classic glasses? The round optics are very artistic<\/strong> and give a retro<\/strong> look with a certain mystery<\/strong>. Widely used in the 1960s and 1970s, they are often associated with criteria of intellectuality and thought<\/strong>. A <\/span>Spanish nobleman, politician and writer ofthe Golden Age <\/strong>, D. Francisco de Quevedo y Villegas y Santib\u00e1\u00f1ez Cevallos <\/strong>wore glasses of this type, popularly known as ” quevedos”<\/em><\/span><\/p>\nAn example of this type of optics is the Matsuda 10601H<\/strong> model<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/10\/matsuda-sunglass-10601h-500x500px-1.jpg” alt=”matsuda-sunglass-10601h-image” title_text=”matsuda-sunglass-10601h-500x500px.jpg” url=”https:\/\/www.matsuda.com\/products\/10601h-sg?variant=39499037311025″ url_new_window=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/span>Aviator Optics:<\/strong><\/span><\/h4>\nDeveloped for U.S<\/strong>. fighter pilots, also known as “pilot goggles,” they have become a sunglasses classic.<\/span>Distinctly adventurous<\/strong> and therefore sturdy<\/strong>, they maintain the classic double-bridge<\/strong>