activity<\/a>).<\/p>\nWe need advertising as another marketing tool<\/strong>, to reach a greater number of potential customers in the market. Without a clear, suggestive and studied disclosure,<\/strong> the process of bringing products and services closer to the consumer would be very long. Advertising and advertising<\/strong> then becomes necessary to arrive on time<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”1061.8px” custom_margin=”0px|auto||auto|false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/05\/publicidad-en-encyclobjects-1375x955px.jpg” alt=”advertising-in-cyclobjects-image” title_text=”advertising-in-encyclobjects-1375x955px.jpg” url=”https:\/\/encyclobjects.com\/en\/activity\/advertising\/” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”7px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/span>Display advertising:<\/span><\/h2>\nWe refer in this case to internet advertising<\/strong>. More specifically, if possible, to advertising through the insertion of banners<\/strong> in web spaces.<\/p>\nThe inclusion of advertisements in web spaces has undoubted advantages<\/strong> over the publication of advertisements in other media. In a newspaper or magazine<\/strong>, for example, the dissemination of an advertisement is limited to the circulation of copies for the date of the advertisement.<\/p>\nA billboard or banner<\/strong> spreads the ad to people who roam the ad’s field of vision for the duration of the campaign. Advertisements on TV and radio<\/strong> limit their dissemination to the coverage of their respective programs, (local, provincial, regional, national, etc …) An online ad<\/strong> can reach our antipodes in a matter of milliseconds. You can reach people thousands of miles away, you can even show an ad to someone you know for sure has already shown interest in the type of product or service in the ad.<\/p>\nThe advantages of display advertising are significant. The cost<\/strong> is surely their best asset, since they are incredibly cheaper than any of the previous types of advertising. The advantages do not end there, the segmentation<\/strong> of the ad (that is, to whom it is presented) is the primary factor since it allows to have many more chances of success<\/strong>.<\/p>\nBut online advertising brings more things, both to the advertiser and the consumer. The advertiser, after a digital advertising campaign, provides valuable information<\/strong> (number of impressions, number of clicks, schedules, areas, visitor profile, etc …) It offers the consumer unique opportunities: a larger offer focused on what he likes<\/strong>, better acquisition conditions<\/strong>, saving time <\/strong>in the search, the guarantee<\/strong> of electronic commerce (today far superior to traditional commerce) and the certainty of displaying real ads on secure sites<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”211.8px” custom_margin=”0px|auto||auto|false|false” custom_padding=”0px||8px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/displays-800x600px.jpg” alt=”Displays-Image” title_text=”Displays-800x600px.jpg” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/span>Types of ads:<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Banner<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\nSince the beginning of internet advertising, the banner<\/strong> is present on web pages and platforms, it is undoubtedly the most used online<\/strong>.<\/p>\nIt is about including, in a certain space, an ad with image and text, although it can also include audio and video<\/strong>. The goal is to get a “click”.<\/strong> This click refers the user to another page where the information and the appropriate environment<\/strong> are provided to get the ” lead” or successful action<\/strong>.<\/p>\nThe banner has evolved over time and animations, sound and video have been incorporated<\/strong>. An exponent of this evolution is the pop-up<\/strong> , which provokes in the user a certain surprise and additional attention. It is not advisable to abuse<\/strong> this technology since it can achieve the opposite effect of a pleasant surprise and become a nightmare in the form of lightning.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/banner-800x600px.jpg” alt=”banner-image” title_text=”Banner-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Rotating banner<\/span><\/h3>\n<\/li>\n<\/ul>\nAlso called Slider<\/strong>, it is made up of several individual Banners<\/strong>. It is presented every so often (seconds), an advertisement, up to a total of 4, 5 or up to 10. The idea is to make the most of the space<\/strong> allocated to advertising, save the aesthetics<\/strong> of the website, optimize and monetize resources and<\/strong> not overload<\/strong> the web with many flat ads.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/08\/banner-rotativo-800x600px.jpg” alt=”banner-rotativo-imagen” title_text=”banner-rotativo-800x600px.jpg” _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Floor AD<\/span><\/h3>\n<\/li>\n<\/ul>\nAt the end of the page occupying the entire width of the screen<\/strong> (700x200px approx.). It has its risk, because if the content is not interesting enough, the visitor may not reach the end of the article and therefore not see it.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/floor-ad-800x600px.jpg” alt=”floor-ad-image” title_text=”floor-ad-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Interstitial<\/span><\/h3>\n<\/li>\n<\/ul>\nFull-page display<\/strong> blocks that present ads in transitions and load time in mobile apps. <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/interstitial-800x600px.jpg” alt=”interstitial-image” title_text=”Interstitial-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Pop-Up<\/span><\/h3>\n<\/li>\n<\/ul>\nIt is presented as a pop-up window, <\/strong>usually in the center of the page. <\/strong>It is widely used for the impact it causes on the user. Sometimes, its presentation is counterproductive since it “coincides” in space and time with another interaction. Dimensions: Several.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/pop-up-800x600px.jpg” alt=”pop-up-image” title_text=”pop-up-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Pre-roll<\/span><\/h3>\n<\/li>\n<\/ul>\nFor video, it is presented before the content<\/strong>. It lasts between 4 and 8 seconds. Sometimes, not always, after a while (seconds) it shows a message to deactivate it and move to the content.<\/p>\n\n- \n
<\/span>Mid-roll<\/span><\/h3>\n<\/li>\n<\/ul>\nFor longer videos, they appear about half of the playback<\/strong>, with the option to be disabled or not.<\/p>\n\n- \n
<\/span>Post-roll<\/span><\/h3>\n<\/li>\n<\/ul>\nIt appears at the end of the content and like the Floor AD display, it has its risk, since it is presented at the end<\/strong> and, if the video has not been liked, it will not be seen and if the video has been liked, there is a risk of not attracting the user enough.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/video-800x600px.jpg” alt=”video-roll-image” title_text=”Video-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Rich media<\/span><\/h3>\n<\/li>\n<\/ul>\nBanners that, due to their content in audio, video, animations<\/strong> or format changes suggest a rich ad. Sometimes they have buttons to interact on the display itself.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/rich-media-800x600px.jpg” alt=”rich-media-image” title_text=”rich-media-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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<\/span>Page Stealer<\/span><\/h3>\n<\/li>\n<\/ul>\nIt is a display format smaller than a page that appears surrounded by editorial text<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/encyclobjects.com\/wp-content\/uploads\/2023\/06\/robapaginas-800x600px.jpg” alt=”Image-page stealer” title_text=”Page Stealer-800x600px.jpg” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n